Why We Need to Upgrade the CCPA with Prop 24

The opportunities for you to get employment, open a bank account, get credit or insurance, and secure housing are endangered by the unrestricted collection, processing, sale and even misuse of your personal information.

California took the first step in 2018 to allow Californians to take control of their personal data with the passage of the California Consumer Privacy Act (CCPA). This effort was led by the same group that is behind Prop 24 — Californians for Consumer Privacy.

But increasingly businesses are trying to neuter the CCPA and your privacy rights through the Legislature. Unless California voters take action, the hard‐fought rights consumers have won could be undermined by future legislation. Rather than diluting privacy rights, California should strengthen them over time. Furthermore, current California law lacks basic privacy rights such as the ability to let you limit the use of your sensitive personal information (e.g. religion, ethnicity, geolocation, etc.). We as Californians significantly lag behind what Europeans get when it comes to basic privacy rights. The Big Tech companies are not sitting still; we should improve and enhance our privacy law.

Prop 24 is in effect the “Version 2” upgrade of the CCPA, designed to provide each Californian more privacy rights and let you take back control over your data. That is why over 930,000 of your fellow Californians signed the petition to get Prop 24 on your ballot — that is more people than the population of states like Wyoming or Vermont, Alaska or North Dakota — who like you want more privacy rights.