The Morbid Origins of Nike's Successful Marketing Strategy

Just Do It has been synonymous with Nike since the slogan started back decades ago in 1988. Since then, it has become one of the most recognizable and popular phrases worldwide and has helped Nike raise merchandise and gear sales.

Taking a step back and looking at the simple three-word combination, you might think it’s a catchphrase that the marketing team randomly came up with.

However, the iconic pairing of words was actually inspired by a notorious murderer's final words back in the 1970s. Let’s take a look at how the infamous slogan was created from a criminal’s past.

0:00 - Introduction
1:21 - The Power of Happy Meals
4:02 - Using Controversy in their Strategies
5:03 - Colin Kaepernick and Nike
7:52 - The Summary
8:22 - Outro

[SuperDigitalPower]

This is such a great content, should have more views

[lochill]

Only two are worth the bell notification, StoryBrain and You. I love your marketing videos

[anuragpatil]

please put more marketing strategy videos

[alexshorts]

Why the hell don't u get more views

Your videos are informative and well researched

[ThoughtCatalyst]

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[psulionz]

butcher Colin's last name, horrific

[mselekusid]

You guys just earned my subscription, look out for my brand "DUMAS" in the near future 😊😊