Why Nike Won

60 years ago today, Nike Inc. (back then called "Blue Ribbon Sports") was founded. So we figured it's time for another video about a classic Nike story.

⏱ Timestamps
00:00 A Dark History
01:09 The Morbid Story of Just Do It
03:48 The Masterminds Behind Nike's Marketing
05:03 Why Warren Buffet Does Not Invest in Nike

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#nike #justdoit #athleticinterest

[Baldoora]

I can't emphasize how happy I am that your channel took off with the Redbull video.
These videos are absolutely amazing all around from title, editing to the voice over.

[Ammar]

You guys should make a series called "Broke" or something. Do a deep dive into atheletes who went broke, why, and how. I think it could generate a wider audience and gain some traction. You guys put a lot of research into your videos already, so I know youll do the topic justice. I remember there was an ESPN series similar to it and a lot of people loved it. Maybe some short 15-20 minute sports documentaries too. I always believe that doing your due dilligence and proper research and then presenting it in the most unbias way always yields good results. I think you guys do that with every bit of content you put out.

[Brut.V]

I’ve said it before and will again, this channel deserves so much praise!

[stakon]

“Just do it” is actually the manifestation of their strategy that helped them grow. Their strategy is “We care about the athletes”. No matter if it is MJ or me lacing up to run in the morning Nike speaks to the athlete. All their communication is about the athlete. Not the fashion. Not the fans. The athletes. This is what propelled them to the top. They entered fashion through culture and this is why they thrived.

[abhignankotih]

Always giving us the content we never wanted but somehow need 😮‍💨

[zykdbbw]

This channel does a lot of positive Nike videos as if it was paid by Nike for brand promotions.

[lekni]

Now that's a bold way to beat the competition

[nabhannbn]

It's always tough to be in the number one position among sneaker and fashion brands. Maybe Nike will be overthroned by some other company in the future, but at that time also, the Ahletics Interest gives us the best content.

Pure gem❤

[ulisesgonzalez]

Adidas brought back tongue. That’s a big deal in football(soccer). The new predators with tongue are kind of a big deal now

[arasmatazz]

Athletic Interest is the one channel I follow like a religion. Too good!

[sanjithkarthick]

you should make a video "how athletic interest just DOES IT". man the quality of your videos is just mind blowing. kepp it up champ!

[j.jsamra]

Phil Knight: We don't need that shit
Dan Wieden: Just Do It!
Phil: Ok

[nityayjadhav]

You add an element to the plate I don't care whatever I eat while watching your video it becomes the greatest dinner

[MagicalBread]

Holy crap the algorithm is not treating this video well.

[ChronicTheHempHog-mfnh]

NOW THE FAMILY GUY NIKE AD MAKES SENSE OMG 😂

[phoeni]

the thumbnail for this video goes so hard

[TheDavidLiou]

Nike's founder didn't like its iconic logo and its tagline, but decided to stick with it and see how it develops. An agency's ideal client.

[shaheerkhan]

What a Fascinating Channel, If Athletic interest ever launch a course on The Art of story telling, I'll happily Invest My Money. Amazing story telling. Content + Connections + Voiceover = Magic.

[OtesOtesOtes]

ACTUALLY A Long TIme Ago In a Galaxy Far Far Away, Palps inspired the line by telling Anikan to "Do It"
Utuh

[Unova]

It's always a good day when Athletic Interest posts a video ^_^