Google Ads — November 2024 Wrap-Up

In this conversation, Tod and Jyll discuss the latest updates in Google Ads, focusing on new features that advertisers may not be aware of. They explore the introduction of the message asset that allows WhatsApp messaging directly from ads, the new Google engaged audiences for remarketing, and the recent changes in Performance Max campaigns. Additionally, they address the discontinuation of call ads and provide insights on how businesses can adapt to these changes to optimize their advertising strategies.

TAKEAWAYS
Ad platforms like Google and Meta are constantly evolving.
The message asset allows WhatsApp messaging directly from ads.
Google engaged audiences are automatically created for remarketing.
Performance Max now offers asset group level reporting.
Call ads are being discontinued, affecting service providers.
Advertisers need to adapt to changes in ad formats.
Google prioritizes user engagement in audience targeting.
Responsive search ads will replace call ads in the future.
Businesses should focus on conversion actions that drive calls.
Staying updated with Google Ads changes is crucial for success.
titles
Unlocking the Latest Google Ads Features

CHAPTERS
00:00 Introduction to Google Ads Updates
02:55 New Features: Message Asset and Engaged Audiences
05:52 Performance Max Campaigns
09:03 The Discontinuation of Call Ads
11:50 Preparing for the Future of Google Ads