How to do Google Ads Keyword Research in 2025

A core functionality of Google Ads is that you can target your ads by keywords and this is where good keyword research can make all of the difference.

Even if you are new to Google Ads I do want to highlight that there has been some very significant changes to how keyword targeting works in Google Ads and why some advice you have been given may be out of date.

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[KeywordResearchSimplified]

*This makes keyword research feel so much more accessible — thank you!*

[PDDigital-zb]

Clicking the link takes me to your landing page, but I'm not receiving any emails.

[akroterium]

What if all keywords for my product have only high completion? There are no low competition keywords

[joemadu-wj]

Your landing page is not mobile optimised. Also, i cant seem to receive any checklist after signing up

[Om-ggtk]

Hi Aaron, I have a genuine question.. if I start a marketing agency and later hire Employees to work on client accounts specifically running google ad campaigns, what happens when a employee accidentally overspends the client’s budget? For example, let’s say client has only approved to spend $100 per day in google ad spend. Now what happens if the employee mistakenly puts an extra 0 and make the daily budget limit to $1, 000 and google spends that budget in a day. As a marketing agency owner, what should be my response and how do I calm my client down as they will be furious over this for sure.I would appreciate your response, thanks!

[TimGraham-fc]

Hey Aaron, now that you don't use phrase, do you start with broad and exact on max clicks then switch to max conversions once you have enough conversion data? I've been told to never use broad on max clicks but using exact is such high CPC or low traffic. I'm seeing best results going broad + max conv + extensive negatives.

[kaio]

Phrase match still different to broad match

[alv]

Even exact phrase is more open than in the past