Google Search Ads Campaign Setup 2024 | Step by Step Tutorial

This is the RIGHT way to set up your Google Search Campaigns in 2024!
To get the best results with Google Ads you need to make sure that you have set up and structured your Google Ads search campaign correctly.

In this video I take you through the step by step process of setting up a Search Campaign in Google Ads!

#googleadstutorial #googleads2024 #googleadstutorial

Get more support from Aaron 😀

[IrisRaes-gw]

Key takeaways:
- Add a clear campaign name
- Start on maximize clicks (at least 30 days) and later on maximize conversions
- Do not include display network (set up display separately)
- Include audience segments: start with 20 - 30 audiences (set on observation)
- Always on campaigns - do not add an end date
- Start with 3 to 4 long tail broad keywords
- Add sitelinks & callouts
- Budget: look at your average click per cost for all your keywords and multiply this by 10 to get 10 clicks a day. For example average keyword costs is around 4 dollar → daily budget 40 dollar. Start as low as possible to get some data and then increase the budget later on.

[brixwork]

When you say you generally include the "search networks" in US territories, does this include Canada too?

[sebastianmauricio]

Been doing ads for 7+ years and this is all spot on 🙌🏽

[FreeyourFinance]

I followed this, and set up my campaign, thank you. Question. With lower budgets should I set a maximum bid for clicks?

I looked at my keywords and the average top click is around £2. So I set my daily budget to £20... (10 x the top click)... first day of the campaign, within an hour of it being live, 2 clicks at £11.37 per click, daily budget gone.

Should I set a bid limit to avoid this, or trust googles AI to adjust?

Thanks

[ericjames]

Do you prefer maximize clicks to start over enhanced manual cpc? I always understood that maximize clicks restricted your ads to lower ad placement with lower click cost to avoid high cost clicks in order to maximize total clicks. The problem is the intent difference between the top of page clicks and lower page clicks. Correct me if I'm wrong.

[LanceThorley]

Man - your tutorial(s), especially for 2024 changes, are EXCELLENT - and easy to understand!! Love your style! Keep 'em coming...

[zakariaelou]

Ads industry is unpredictable in nature whatever what techniques and strategy we implement, they just help to maxime the chances for a positive return on investment which remains uncertain, because of the increasing competition. Only big budgets can get result. Making courses on ads is more profitable than run campaigns ads, those who say the have managed big ads budgets, they don’t say what was the (catastrophic) profitability… 😂

[rehansiddiqui]

Thank you for this video sir.
i want to request you to make google ads Indepth course with its new UI because people here facing problem with new ui and there is no valuable content available on the internet. so please start a series on google ads new UI.

[AboutTown-jegq]

What conversion % rate are you getting form 10 clicks a day (AUD 40)?

[BossofAkash]

Sir please please can you tell me .

Why i can, t see image extenstion on google search add. I don, t found image extenstion.

Why i don, t found this.can you tell me sir deils please sir.please ❤️

[coastlineleathergoods]

Thanks! Just set up y first search campaign. Fingers crossed.

[KeywordResearchSimplified]

*The detailed explanation of each step really helped me understand the entire setup process. Can't wait to see the results!*

[oliverrufa]

How many campaigns should I start out with? Is starting with only one bad?

[DollarbuysellUsdthut]

Sir response may feedback Please really your big fan and may teacher you❤❤❤

[maxmorris]

Key points for me to remember
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10:37

[hevra]

Great extensive tutorial as always Aaron! Google ads keeps changing every year. One question please, do you pause those intial broad match keywords after you build a list of exact match keywords?

[revumedia]

Absolute gold as always. Thank you very much Aaron, keep doing what you're doing. I know that we all rely on you (to some degree) to stay updated on the trends with Google Ads.

[dhirajdhakan]

Hi Aaron, i have been watching your video and they are too good. they are valuable. can i ask 1 doubt? what type of campaign should i run if i have a cafe in a town ? when i click on local store visits and promotions it give me only 1 option of performance max, and according to you perf max should be run only after 60 days of successfull search campaign. kindly guide.
Regards,
Dhiraj

[nasrodineelghalbzouri]

I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?

[FoisterDoylelaleanaShiree]

Thank you so much. So informative as usual