Optimizing eBay Listings Made EASY: Boost Your Sales Overnight!

Want to boost your eBay sales overnight? Learn how to optimize your eBay listings with these easy tips for increased visibility and more sales!

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For eBay sellers, having your listing appear number one in search results is crucial. Buyers tend to click on and buy from the listings which appear first.
eBay is, in effect, a product-focused search engine. Each time a user performs a search on eBay, eBay generates a list of results that it thinks is most relevant to its search. The default order is this listing is determined by eBay 'Best Match' algorithm, though the user can select to order the results by price and listing age.
For an explanation of how eBay's Best Match algorithm works, please see the relevant lecture.
Keyword research
To appear for relevant searches, the listing must include the keywords which users are searching. The keywords used in your listing should include:
• Product name
• Brand
• Product type
• Synonyms for product type e.g. nappy (uk name), diaper (US name)
When creating listings, take time to research keywords around your product and you product category. Sources of keyword inspiration include:
• Keyword tool. This is a free tool that gives search volume across several platforms
• eBay autocomplete. Type the name of your product into the eBay search bar and look at the search suggestion generated by eBay. These will be high volume searches releated to the text you have entered.
• Google trends. This gives keyword search volume on Google search
• Your own experience as a seller and a buyer
Choose three to five keywords. Sellers should identify a few keywords that potential buyers might search for and then use those keywords in the description and title.
Example:
Your product is a Cosatto lightweight Woosh stroller which comes with a footmuff
Keywords: Cosatto Woosh Baby, Stroller, footmuff
Synomyns: Buggy, pushchair, travel system
Optimising product listing
Title

• Include the product type (shoe, bed, laptop) near the front of the title.
• Use synonyms but keep them relevant to the product. Use words that buyers use and avoid jargon or acronyms that they will not know.
• Include as many useful details, features and USPs as you can. These help the buyer decide if your listing is what they want before they click on it, helping to keep conversions high.
• Use Proper Case (capitalise the first letter of each word), not all caps. Using all caps doesn't help your listing stand out. It is ANNOYING and hard to read.
• Check that the title is in a natural order and easy to read.
A good formula for building a title is:
Brand + Gender + Item + Additional Keywords/USPs + Synonyms
e.g.
Cosatto Woosh Pushchair inc. Footmuff Pram/Stroller/Buggy
Photos
Images are one of the most critical factors for the eCommerce conversion rate. eBay allows sellers to publish 12 free photos with every item listing. Take advantage of these with good quality photos shot from every possible angle.
Best practise:
• The main (hero) image should be close-cropped on a white background
• Use high-resolution images
• Aim to submit images as near maximum size as possible (1600 on longest size)
• Include photos from different angles, brand labels and detailed close-ups
• Include lifestyle images
• Avoid watermarks
It is best to take your own imagery, but use high-quality images from your supplier if this is not possible. All photos should be of professional quality.