AMD Gives Up Against Nvidia

[ZachsTechTurf]

It’s about to be a spicy New GPU Season!

[yarou]

Let's be honest, 99% of gamers couldn't afford high end GPU anyway.

[Pb]

They are not giving up. They are realizing that their customer base cares more about price to performance. So that's their goal

[vectox]

Headline should be "AMD gives up on Nvidia but not on pc gamers"

[ais]

so the most powerful rx 8000 will probably be the best price for performance gpu on the market and the 5090 will cost twice as much as the 4090

[clanteh]

If i can get 7900xtx + performance with less power consumption for under $550, That's a real win

[SlinkierDrop]

the Ryzen 4070 is the competition for the 5090

[kspfan]

It's not that AMD *can't* go head to head with Nvidia on top-of-the-line gpus, it's that they don't have the resources to do that AND make lots of low-mid tier consumer/gamer gpus. I believe they have prototyped gpus designed to go up against the 3090 & 4090, but they never left the lab cus it wouldn't be worth it for AMD to put them into production.

AMD is still a small company compared to Nvidia. They have to use their limited resources carefully.

[AMDFan-sy]

As the biggest AMD Fan, This is why I will never switch to Nvidia or Intel, AMD is like the GTX 1080 Ti, because it ages like fine wine, their budget friendly options are the best.

[Rullino]

Considering the fact that most people buy Hugh-end Nvidia graphics card over AMD, it would be great if they will be affordable since most of the people I know spend around €800-1200 for a good PC build instead of one PC part.

[Gereeen]

it's not like everyone needs a 4090 level GPU
so i don't think this decision is any worse than what they were doing before

[Blackrhyme]

Daily driver in my PC is RX6800, plenty for gaming on higher settings in 2k at 144Hz, no need for 4090

[jewelersofwhale]

Got my 7900xtx for 900$ back in January. Realy happy about it, back then a 4080 in Sweden cost around 1700$

[vastakashfiershad]

Francesco doesn't need a strategy (AMD)

[ashhhh]

honestly that’s so valid. great move from amd

[korbaul]

Amd is not some indie small company by any means, I’m honestly surprised they came forward with this statement. Sounds like hr/pr speak for “we’d rather not use our resources and compete against nvidia where we can’t, better use it where there’s a larger market share to fight for” nothing wrong with that but I hope nvidia doesn’t take this as a sign to focus on their mid range and disregard their top range given amd’s literal official statement of not being in competition

[shadesofaustralia]

Finally a tech CEO who understands his customer base it genuinely pains me how fucking rare that is nowadays

[WIKKIPOLITICS]

This makes considerably more sense. They can target the mid range market which usually is more people, then drop a super high end GPU every 3 to 5 years that just blows whatever nvidia gpu reigning at the time off the roof. That way they can have enough time to test and better the gpu before it releases

[CptDuck]

Thats smart move from AMD. They have data and statistics that majority of gamers are low-mid range. Gamers who has high end spec PC with 4K monitor probably only 10% - 15% in the world, while the rest 90% - 85% are low mid gamers who gaming on 360p - 1080p, not even 2K. So yeah, they pulling Samsung & Sharp move to produce more low - mid range products bcuz their biggest sales came from low - mid products. Rich people will not buy a product that they think only for poor people even if it performs the same or even better.

[bcraftr]

I just want them to be better for creators, their highest end gpu is probably what's gonna be perfect in like 3 years for me