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Purpose vs Cause
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Many brands believe if they align with a social issue, they automatically have purpose. In fact, most companies confuse purpose and cause for the same thing. One lives deep inside the organization. The other is based on community.
Follow along as I clarify the difference between purpose and cause!
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Follow along as I clarify the difference between purpose and cause!
- - - -
Get alerts when the latest brand building videos are available.
Text BEGIN to 66599
- - - -
Connect with us.