I Oversimplified Famous Packaging Designs

Is minimalism all it's cracked up to be? Let's find out in this Design Challenge!

The Process
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In this video I use Adobe Photoshop CC to redesign 5 popular Package Designs from famous brands. Each package design required a unique set of skills to complete. My main focus was on simplifying the logos, colors, fonts, typography, layouts, and overall design style. I created some custom illustrations using Photoshop.

This was a great design challenge, and it's something I recommend everyone try out!

Find Me Here
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Instagram: @thebrandonshepherd
Twitter: @bransshep

(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[BrandonShep]

Test your Thumbnails & Titles against your Competition before you upload! Even use it to find viral thumbnail concepts for your next video :)

[JP-bmsc]

My favorite is the Gatorade one. I do always find it odd why they used grey on their packaging. Grey definitely does not show energy but rather lack there of.

[TheKNIGHTELFMOHAWK]

5:55 that’s actually a genius idea have the lighting bolt be different color based on which flavor it is

[veebxrry]

I thought he was gonna over simply everything way to much as a joke, but the designs seriously look good, the cam bells, and the orbit look especially official!

[AkMackakay]

The “Dawn” one was short but the duck : ADORABLE! You blow my mind how you do things I would never think of doing. Keep up the super work!!!

[kidcoma]

I have to say I really like the „trashy“ cheetos design and think it‘s part of the brand appeal. Like, you don’t buy cheetos because you want something fancy, you want quick and dirty satisfaction

[offlinealyssa]

The Gatorade & Orbit redesign were by far my favorites! I would love to see those in stores one day!

[JERPII]

Brandon’s the only person who can make oversimplification so complex.

[Niko_lai-]

Now this man does logo simplifying right in my eyes. Actually taking away all the unnecessary mess and fluff from the original and making it neater without removing too much of the personality. The Gatorade stands out as my favorite.

[b_megamaths]

I think you're honestly just really good at adding *character* to designs. Whether that means simplification or overcomplication, you really make it pop.

[cloudshark]

I think the dawn one is very pretty, but the duck looks more like a rubber duck and it doesn’t evoke that eco-friendly feeling. Other than that, great work! I truly love your design work and your unique style 💕💕

[radfree]

The Dawn redesign was soo good! But It's a little too cute, you know? Feels more like a babies shampoo, I think. The Gatorade one was my favorite easily, I really like the lightning being cut out, it's a really cool touch!

[Ourii]

i think the reason the gatorade text is so small is because the logo and bottle itself is so iconic you don’t really need the text to know it’s gatorade

[cyn]

With your "minimalistic" design you put an emphasis on modernity which the majority of graphic designs in charge of corporation logos miss the mark on. This was where the "simplistic = bad" hate originated from, and it's appreciated to see someone do it right. Instead of just slapping a few elements on the packaging, you apply logic and a theme which ultimately utilizes the purpose of simplism, which is to center the attention to the actual product. Great video! keep it up.

[abbyzeo]

i like that you use this trend of minimalism that has made so many brands just look boring and showed techniques for actually keeping the logo interesting

[astraenvt]

I liked all of them! The only one I was a little hesitant about was the Campbell's, I think taking away the half red/half white background made the can a little too unrecognizable. The type where if you were looking for it in the store, you would have to double take at it because it's not immediately standing out.

[tematrixmayhem]

1:56 I literally was now working on a design with a yellow background that had an ugly black shadow. Thank you.

[uikmnhjme]

Honestly what was so iconic about the original campbells cans was specifically the red top white bottom look. The new one is ok I guess but doesn’t say campbells

[TR-wmsg]

The Gatorade redesign was definitely my favorite one of this collection. With the Cheetos, I feel like the craziness of the original design appeals to the teenagers who are the main demographic for the product...but then again the simplified design might appeal more to the mothers who are doing the actual purchasing...

[Cheasle]

the Orbit redesign was my favorite, I really like that artstyle in particular. Nice video!