Packaging Design Challenge: 5min vs 30min vs 5hr

Will 5 Minutes be enough to create a killer Logo and Packaging Design? Let's find out!

The Process
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We're designing packaging for Potato Chips in 5 min, 30 min, and unlimited time! For each package, we'll design a layout, gather stock photos, add custom illustration, choose fonts and typography, and put it all together to form a final product. Each package also gets a logo design.

We'll see how big a factor time makes when designing packages in Adobe Photoshop CC 2022.

Whether you're a beginner or an experienced designer, this challenge is a fun way to try some new skills and see how you measure up! Give it a go yourself!

Work Request
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Instagram: @thebrandonshepherd
Twitter: @bransshep

(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[BrandonShep]

Test your Thumbnails & Titles against your Competition before you upload! Even use it to find viral thumbnail concepts for your next video :)

[lt_beats_official]

i would buy the first version, just because it looks so different. I've never seen a white potato chip bag and therefore it looks extremely classy and elegant.

[theevil_Demn]

I think the 30 Minute one is the best one in my personal opinion. Simple yet so effective

[alfvina]

Not only youre a great packaging/graphic designer, you’re also a great motion designer/video editor!

[mnk]

Honestly liked the first two the most with the second one being the strongest design. My problem with the last one is the chip type that you used in the packaging, pringles style stackable chips make it seem much more processed than the home made style that kettle chips are supposed to evoke.

[jacoposandrini]

I really love the 30 minutes version 🤩

[santiastronomo]

The 2nd one with the special font from the 3rd one and Black Pot logo from the third one would be ABSOLUTE PERFECTION.

[fullmetal_hunter]

I think this video is just proof that with enough time, a graphic designer can achieve a top tier (and also very memorable) design. I love how every single one of the designs still look marketable, not unfinished. Your channel keeps me motivated for the road i'm going for in life.

[godwinemerine]

ngl, that first version of the potato chip was actually pretty good. The minimalistic style was super nice and modern. Great video by the way

[hiephale]

I never thought such design could be achieved so simply! The way you walk us through your thinking process is a joy!

[TheAmazingMooCow]

i thought the last design was a bit noisy at first but once the black was added it in looked incredible!!!

[gigggleshitter]

This guy deserves way more recognition than he gets! He’s the best designer I’ve seen! He’s flexible, creative, and makes FANTASTIC designs! I just wish he uploaded more often so I could watch more videos ❤

[estudio]

I love how he describes the process and the elements in the making of the "Black Pot" logo at ~ 10:04 so simple while it's probably one of the best designs I have seen for a logo... amazing job!

[ron]

This is crazy good! That last one is nuts. The edge duplicate + highlight combo to get a 3D effect? Genius

[negkoray]

I can’t tell you how relaxing it is to watch these. I’m a filmmaker but I love watching your videos.

[sosmuradyan]

Brandon, please, don’t stop and don’t freeze your channel any more, i missed your content and talent, appreciate what you are doing for us, thanks a lot, keep doing ❤️

[UrLocalTurtle]

The 2nd one or you would say 30 minute potato chip bag is my favorite because, it’s simple but also detailed at the same time, and the green contrasts really well with the herbs. Another thing, I would buy all of those chip bags, great job!

[saadia]

First, I was impressed with the first one, then with the second one, once you added the textured green, the herbs, salt and adding shadow, I was mind BLOWN! the third one, with the text bending and popping the all natural ingredients with the wood texture was PHENOMENAL! the last minute black was definitely a great choice! if the black pot label from the third one could be on the second one, it would be my favorite

[FLiCKMAAAN]

Goes to show that more is not always better. But adding all those little details is really fun so I can relate.

[challefd]

The last one is Wow, i do be liking simple designs more and more tho, so to attract people i think the last one will work perfectly, my test is the second one, it's impressive how the right time can lead to such a result, so advice to clients out there, DON'T RUSH YOUR DESIGNERS