I Oversimplified Popular Packaging Designs

The Process
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In this video, I use Photoshop 2024 to simplify package designs from products you know and love! There's quite a bit of painting, illustrating, photo manipulation, and lighting in this one, so strap in and enjoy the ride.

My Tools
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Find Me Here
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Instagram: @thebrandonshepherd
Twitter: @designerbran

(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[BrandonShep]

It's full of my most commonly used textures like grunge, dust, scratches, paper rips, and soooo much more!

[a.singgih]

The Lay's redesign is great. Not only it captures the flavour, the design is also 90% empty space, just like the content of the bag

[Theonewithaplanz]

The reason the green skittle gets so much attention is this: Back in the day, it used to be lime. However, they changed it to sour apple once. People preferred lime, so Skittles brought it back, and decided to market it.

[joekufel]

I love these! The Red Bull redesign is cool, but I think the point of the blue/silver check pattern is so that it is clearly identified at a distance and amongst other cans. It stands out and is pretty iconic at this point, and I think a lot of that gets lost in a simplified redesign. But that bull you drew was sick. Would be cool to see a version with your logo but the checker pattern intact.

[polishgameenjoyer]

0:49 "or maybe it's a balloon since half the bag is full of air" Lay's got roasted there but it is completely true

[dins]

The simple lays one was actually so good because even though it was simple it had all the right details to make it look great!

[random-uploaders]

That lays call-out was brutal💀
Also could you do simplifying iconic movie posters? I feel like that could be a great video

[samimarino]

the bunny with the drum makes sense because the whole percussion section of a marching band (that marches on the field) is called the battery! the bunny part not so sure, but the drum makes sense because the bunny is literally in the battery

[gbbarn]

I love all but the red bull one, their can is just iconic and i really love the symmetry. The one you created looks great for a Chicago Bulls' special edition.

[Harrysytchannel]

The tic tac simplifies logo at 8:43 looks like the sprite logo 😂

[socalminstrel]

Great video, you're a really talented graphic designer. Incidentally, the reason that the Energizer bunny has a drum is because it was introduced in the 1980s as a toy rabbit beating a drum (powered by Energizer batteries of course) that never stopped because the batteries were so good. They did a series of commercials where there would be fake products being advertised and then the Energizer bunny would suddenly walk through the fake commercial beating his drum with narration "He keeps going...and going...and going."

[ChrishyChrishShorts]

Oversimplified Lay’s packaging ❌
Hyper realistic chip with extra honey and fire ✅

[Rndm-]

Lays should change their logo right now 3:23

[Steliosjustexists]

7:48 it's because for a period of time, the lime skittles were replaced by green apple. This angered people which caused skittles to go back to lime.

[danielharmon]

7:45 The reason the green Skittle is getting special treatment in the official packaging is because the original Skittles flavors in the US (and other countries except for Europe) were orange, lemon, lime, grape, and strawberry. In 2013, Skittles changed its original flavor line-up and replaced the lime one to green apple, causing a consumer backlash. So they recently went back and needed to notify consumers with this particular packaging that its the original "lime-up", and not green apple.

[CircleToonsHD]

I love love love this series man!! Coming from a graphic design background, I've been craving good graphic design content like this! It's so enjoyable and educational!! Always more tricks to learn!!

[Detour-_-]

8:30 I think the leaf is supposed to be a mint leaf

[CompanionCube]

6:23 skittles are nothing like m&ms lmao, you mentioned that you never tried skittles so you get a pass, but to anyone who tried both the fact that you bring up m&ms is hilarious

[leonardodicaprio]

The Red Bull one was so sick! Amazing!

[elixaaa]

"or maybe it's a balloon since half the bag is full of air" BHAHAHAHAHA i can't