How To Choose The RIGHT Logo Color (Easy Method) 🟣

This video has captions available in English, हिन्दी, Deutsch and Español!

If there's anything you would like me to cover in a video, then let me know by commenting down below!

📋 Timestamps

00:00 Intro
00:27 Selecting a Primary Colour
01:48 Colour Psychology
03:51 Selecting a Secondary Colour
04:41 Checking the Contrast
06:04 Neutral Colours
08:07 Outro

🌈 Colour Psychology - What each colour communicates:

⬛ Black
authority, power, strength, evil, intelligence, thinning / slimming, death or mourning

⬜ Gray
neutral, timeless, practical

🟥 Red
love, romance, gentle, warmth, comfort, energy, excitement, intensity, life, blood

🟧 Orange
happy, energetic, excitement, enthusiasm, warmth, wealth prosperity, sophistication, change, stimulation

🟨 Yellow
happiness, laughter, cheery, warmth, optimism, hunger, intensity, frustration, anger, attention-getting

🟩 Green
natural, cool, growth, money, health, envy, tranquility, harmony, calmness, fertility

🟦 Blue
calmness, serenity, cold, uncaring, wisdom, loyalty, truth, focused, un-appetizing

🟪 Purple
royalty, wealth, sophistication, wisdom, exotic, spiritual, prosperity, respect, mystery

🟫 Brown
reliability, stability, friendship, sadness, warmth, comfort, security, natural, organic, mourning (in some cultures/societies)

Pink
romance, love, gentle, calming, agitation

White
purity, innocence, cleanliness, sense of space, neutrality, mourning (in some cultures/societies)

[willpatersondesign]

Hope you guys enjoy the video!
What colors would you use in your personal logo / branding? 🤔

[regularwonderland]

I’ve been burnt out on design lately, but this simple refresher made me feel both knowledgeable and more inspired! Thank you.

[andrewarmstrong]

This is awesome, I’m in the process of a rebrand and videos like this are so helpful

[sgood]

Video came in a clutch moment, almost finished a logo project for a client and where in the colour choice phase. Thanks Will

[Sarahmint]

Love the happy uplifting energetic orange behind you❣️

[wrenillusions]

This video is so helpful and educational, thank you so much!

[DoBeLove]

Super helpful, loved the information. Thank you!

[harborbickmore]

oooh it was super cool to see one of my design assets used in the wild. nice thumbnail. awesome video as well

[gerhard_adler]

Love the new set! The graphics shown on screen also add a lot!

[Mythicalcyber]

i would like to see you creating a podcast full speaking about graphic design. A must to do list :)

[JonnySlick]

Loved the video and the new set. Please do more like this.

One thing I don't think I hear anyone talk about when discussing colour psychology, is there a difference in meaning between a light colour or dark colour? For example dark blue vs light bue are they equal on the psychology side of things?

[cevor_]

i love this for sure ...am a graphics designer and facing problem when choosing colors but now i will do it great 👍 THANKS 😊

[antonin]

Loved the video thx 👍
In case the primary color is black... Can we consider white the complementary ? What about neutrals, as the usual colors picked for neutrals are the main/secondary colors already ?

[eramovies]

I kid you not, I needed this yesterday for my graphics GCSE. This video is a day late but still very informative.

[dailyjavafx]

Yeah my perspective is only psychological about colors.

Thank you

[paolofermusic]

Any suggestion on a good Vectornator alternative Android app? Thank you! 😊 Love all of your vids Will!

[manosmast]

every time I see you I want to design something.

[praiseagboola]

What app did you use for getting the hue value?

[dylansearcy]

I wish the Mac shared the same tutorials as the iPad for vectornator

[Jeffasaurases]

Is vectornator as good as the iPad versions of affinity designer and Adobe illustrator