Breaking Bad News: 12 Essential Crisis Communication Tools by Jeff Hahn

Brands don’t handle crisis situations every day. At the same time, unexpected situations, malicious events and head-scratching screw ups happen all the time. Food and beverage brands are especially vulnerable to reputation-damaging issues ranging from recalls, bacterial contamination and ingredient mislabeling to vandalism and even crusading lawyers and reporters.

In Breaking Bad News: 12 Essential Crisis Communication Tools, crisis communication veteran Jeff Hahn shows how even brands too busy to worry about crisis communications can rapidly put 12 proven tools to work when their spaghetti hits the fan.

The centerpiece is Jeff’s Reputation Dissonance model, developed after more than seven years of research, design, and testing in scores of crisis situations. The model makes a big promise: If brands can effectively perform five actions, in sequence, they can successfully navigate virtually any bad news break.