Facebook Product Manager Metrics Interview: Facebook Marketplace

Watch our Facebook PM mock interview. Stephen asks Aneri, incoming Facebook PM, an execution and metrics PM interview on Facebook marketplace.

Chapters -
00:00:00 Introduction
00:01:11 Question
00:01:22 Clarifying questions
00:02:35 Answer
00:03:11 Mission
00:04:24 Metrics
00:14:19 Risks
00:15:20 Follow-up questions
00:17:19 Interview analysis

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#productmanagement #facebook #tech #metrics #productmanager #entrepreneurship #product #prodmgmt #exponent #execution

[Vassili]

You are an amazing interviewer. Extremely patient. Which is lovely! But many interviewers I got to talk to are not very patient. So, can you do one interview which is slightly more stressful?

[rajathslr]

Loved the way she was able to answer with such confidence. I was thinking of DAU, MAU, Session metrics, No of items posted/sold in a month, net worth of all transaction/month, etc, but I liked the fact that she included the metrics related to bad experiences as well, which was so creative!, thanks for this interview

[danieltannor]

Good interview. Some points I think may be worth improving:
- I'd justify the metric buckets at the beginning - engagement, ... WHY go for these buckets compared to alternatives. This was mentioned briefly
- I'd ask questions and try to understand the current state of marketplace. What are our current numbers? And from there focus either on engagement or monetization
- I'd justify why an active user is weekly compared to monthly, and also why one post click would be considered active vs other actions

[stevenspellberg]

It might be just me but among all the execution interview frameworks available, her was the only one which was most comprehensible and not confusing at all. Great to see Exponent Team

[orazulay]

This was great! Got my FB interview today! Wish me luck!

[stevenspellberg]

Love Stephan's cheerful smile based approach

[moonshine]

Great interview ! One more thought on improvement is that when understanding the user value, it would be nice to follow the user journey and identify the key matrix for user action

[TranceMee]

To the interviewer could you please go over your setup? I see you're using a lavalier mic but also using airpods, presumably for audio? The video quality is excellent, are you using a webcam or something else? The camera angle is bang on, which is wonderful because it gives a sense of an in-person interaction.

In today's virtual world it's ever important to have the tech set up correctly for seamless communication and interview experience.

[ChrisB-hbuq]

Also was the original video slowed down for YT? I recommend watching this at 1.5x speed - you can still hear them very clearly!

[e.w.]

You can not brainstorm metrics. It needs a clear structure to explore. I thought completed the transaction will be the north star metric but it's tricky we cannot know for certain if transaction is complete. Need a proxy metric for that and breakdown it into a couple of L1 metrics.

[donmeswimee]

Good interview for APMs, not a great one for anyone with experience

[habeebkhan]

Felt more like she memorized the answer. Not an issue though as most interviews on Youtube are hardly candid. Irrespective of it she did a great job

[JL-qfhq]

Fascinating, and great interview! Very easy to follow.

Does Facebook segment user types by demographics or psychographics? Like specifically optimizing for boomer, mid-size town, retiree, hobby trading, etc. vs. young professional, urban, … I would assume they have different usage behaviors, expectations, impediments or blockers, delighters, etc

Also would it be bad to talk about potential product ideas during a metrics interview? Seems natural as it isn’t measurement for measurement sake, likely some action will take place in response to the results, whether good or bad? For example monitoring product, seller, buyer quality and discouraging or banning bad actors, as a few bad actors (eg. Scammers) may stink up the whole market place. Or perhaps having a product photo optimization tool to help sellers move product fast with a more appealing listing.

Thanks!

[kevinshen]

Great content about FB interview. well done

[intekhabkazmi]

What happens when you are unfamiliar with the company's mission? Can you google it doing the interview?

[Norainjoe]

No different types of personas. Weekly vs cyclical users should have been considered

[NikhilGupta-zojf]

How about measuring average length of time for a listing to decipher whether a sale was made or not?

[hahandroo]

She talks so fast.. I thought I was listening at 2x lol

[UdayPratapSingh]

Can someone please define the term "metrics" in this context? I will be grateful; I am not sure what exactly does metrics mean in this context.

[rishnu]

It's hard to understand the way she is explaining. Unstructured and repetitive.