How to Answer: Metrics to Measure Success (Product Manager Interview Question)

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Hi there! Need help acing your PM interview? Our LiftoffPM course has helped 90+ PMs land roles at FAANG companies and top startups (from APM to VP Product). Click the "Join" button to unlock our frameworks, strategies, and approaches to ace the different types of questions you'll face from execution to product sense to strategy to behavioral/leadership!

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LiftoffPM
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Why interview makes work looks so complicated when it is actually really simple…

Thanks for sharing this man

jonathancrinquand
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One of the best videos that I came across to define the product success metrics

susha
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Very informative video. Thanks for this helpful video 😊

sabitajha
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There are two schools of though on the northstar metrics, some people advice doing it before hand subjectively, like this video creator did, others recommend defining, after you have identified the persona and their value adding actions. I prefer the second as then you can find something that appeals to all persona

prashantwagle
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A little fast-paced for me, but VERY informative. Thank you!

vivshrivastav
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Hi Kevin, Thanks for the great content. You're no longer with Exponent? What happened?

scoutee
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Hi Kevin. Thanks for the informative video! I have a confusion about providing technical solutions to improve something or go with PM Route? How do we balance or which one should be specified during the interview. My background is data science model area, no practical knowledge about AB test.

songsong
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Retention & Monetisation seem to be added in both the "In product metrics" & "Business metrics". While I understand they're relevant in both the places, isn't that repetition?

One of the way to look at might be - Retention in product metrics might be just the usage of app, while in business be actual order repeat. But monetisation would be difficult do differentiate like that. What's your take?

yg-soni