Facebook Product Manager Execution Interview: YouTube Goals & Decline

Watch our mock Facebook product manager execution interview. Stephen asks Celena Tyler an execution PM interview question on Youtube's goals.

Chapters -
00:00:00 Introduction
00:00:59 Question
00:01:35 Answer
00:02:12 Mission
00:02:32 Success metrics
00:04:22 User actions
00:07:28 Metrics
00:12:25 Follow-up questions
00:22:52 Interview analysis

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#productmanagement #facebook #execution #youtube #productmanager #entrepreneurship #product #prodmgmt #exponent #execution

[xuanxuan]

She interned in YouTube 1-2 years ago which means she is still very new in PM role. I can’t believe she is this great!!! A lot to learn from you Selena!

[smriti.pandey]

Omg I’m so glad you did another interview with her. She is one of THE BEST PMs you’ve created content with. The last mock interview was super helpful. I’m excited to watch this one now 😊

[PushkarRavi]

Celena is definitely one of the rare PMs. She is so structured, lays out right in the beginning and it all makes sense. Both of the video (Product Design - FB Movies and this Execution) and one with Or (Coinbase PM) is just exceptional.
I have watched those videos a couple of times and learned something new every time.
The feedbacks from Stephen Cognetta were really great too. Please keep 'em coming.

[Trp]

The precision with which she articulates her thoughts is truly remarkable, and her ability to craft responses that encompass a wide range of solutions is truly impressive. I would greatly appreciate it if there were additional mock-ups featuring Celena.

[kirrapoint]

She's absolutely amazing. Calm, thoughtful, composed, and great communicator. She's going to go far in her career for sure.

[bindubhanu]

If it's possible, can you please show the interviewee notes to a corner of this video so that we can have a better track of the structure? I tend to sometimes forget the flow.. It'd be really nice to see how an interviewee comes up with the notes and the flow.

[shyama]

First goal for Youtube is to stop bugging me to subscribe to Youtube Premium at every page refresh.

[architbhargava]

I'm interviewing for PM roles, and I am finding these videos super helpful. I can see myself improving with every video I watch.
She is an awesome panellist, and you are an awesome host.

[danchisholm]

complete respect to celena. however I was a bit surprised she didn't respond right of the bat with any clarifying questions on something as broad as 'how would you set youtube's goals?'

ie... what kind of goals? financial, product roadmap, optimization, the business unit, M&A, technology integrations, content strategy, ...

[Delaso]

For someone who has been preparing for a product execution interview tomorrow, videos like these have been extremely helpful! Thank you so much!

[junyanyao]

I think (session time - watch time)/session time can be a good counter metric. Because if this ratio is high, then it means users spend a lot time on exploring the site, but did not watch many videos

[AlisaHaman]

Celena rocked it! So impressive. Thanks for making these videos, they’re so helpful for the product community!

[priyahaema]

These videos have been incredibly helpful. I used them to help me in my interviewing process and was able to land a new PM job! Thanks so much for the help!!

[anmolkohli]

I really like the way she takes the flow of the interview and makes it seem so seamless! While keeping all the important points in mind. She is one of the best PMs that you have interviewed!

[VincentGardiner]

by far the best interview example i've seen. specifically because the interviewer isn't giving a softball question and the follow ups on the decline, making it very hard to figure out the why. all the other videos people just say yes great but this showed her depth in the space and breaking down considerations well!

[tanvinarang]

This was a great interview! I had paused the video to frame my solution first and there were few things that I believe should have been asked such as youtube definition of watch time. According to Google, Watch time is the total accumulated amount of time people have spent watching your video on YouTube. All this while, I was thinking the overall time spent on youtube platform per user. I think Interviewer meant the same as well. Correct me if its the other way.
Another addition to what Celena mentioned in the end could be Walk-through of user journey on youtube. This would have also helped to understand the user drop-off.

[z.m.]

Great analytical & strategic thinking from this PM!
First thing I'm doing after watching this interview is to look for her previous one

[navjotsinghvirk]

Love her thought process this is one of the best PM content i have come across in a while. Just loved it. Thank u

[alisaholainen]

Celena is awesome! To me, she is the best PM and a true professional!

[Arjunm-ft]

You should get more from her! She has a very structured approach and it really helps!