Day 2 - Build out your Health Coaching Service

Health coaching is becoming increasingly embedded into digital health offerings across the industry—from services that support individuals with managing their diabetes to products that support better sleep habits. As more and more organizations integrate health coaching into their product or offering (as they should, many are wondering where to start, how to scale properly, and when to turn to the experts for help. In this session we’ll be speaking with industry experts, who’ve gone through that process for best practices and key considerations.

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Maybe "Health Coach" isn't the best name to describe what you do and attract interest or understanding without more extensive explanation. "Health" is usually, and unfortunately, tied to the term "doctor"; hence the comment, "where is the doctor?" I think you need a better term to use for distinguishing your service from the norm. This is a suggestion only. Hadley is right. It is a marketing issue, as so many things are.