The Rise & Fall of 7-Second-Or-Less

From 2004 to 2012 the Phoenix Suns became one of the greatest NBA teams to never win a Championship. And they did this through their unique “7-second” style.

As soon as they regained possession, they gave themselves 7 seconds to hit the basket.

But why did they develop this style? Why was it so effective? What stopped them from winning the title? How has it influenced basketball today?

Ryan Baldi writes, Marco Bevilacqua illustrates.

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[frankenviews]

I've known about the seven seconds or less Suns for years, but this is the first time I learned it was to counter Shaq. Not only was it a genius move, it eventually made all big men go the way of the dinosaur.

[EdwardElfigo]

4:04 *Second round of the playoffs, that was the “We-Believe” warriors that won against the first seeded Mavs and their MVP Dirk in 6… an an 8th seed

[hakeemanderson]

I loved Steve Nash and Amar'e Stoudemire growing up! Can't wait to watch this one

[Thegaolbirds]

Steph Curry gets all the credit for the shift in play in the NBA. To be fair he truly popularised the 3 ball. But surely D’Antoni should get more credit for essentially creating the style of play to make way for Steph and the legion of 3pt demons.

[KrispigKarp]

This team is actually one of my favourite teams of all time due to their unique play style.

[ChenKhanwei]

When I first started watching basketball this was the team I followed. I've been a diehard Suns fan since

[jamesdakrn]

HUGE parallels to Cruyff and rhe Dutch team. Never won the WC but tactically the most important innovation that essentially created the first part of modern football (the other half being Arrigo Sacchi’s pressing)


The Suns ran so that the Warriors could fly a decade later

[GlizzzE]

Love Tifo Soccer Now We Have Tifo Basketball Good Way To Start The Day

[ricecrispyricky]

shocked when i saw this video only has 1k views and dude only has 48k subs. insane production quality

[waynejele]

Please post more basketball videos weekly 🙏

[JYPark]

4:02 *they beat the Lakers in the 1st round

Great video overall but you can't disrespect the 07 We Believe Warriors like that 💯

[MegaGiants]

*Correction the Suns defeated the Lakers not the Warriors 4-1 in the 2006-07 Playoffs before facing the Spurs.

[Juicejohnson]

I don't think the part about Shaq was necessarily true because Shaq was already in Miami (Mike took over in the middle of the 03-04 season, but he didn't break out the system until the next year)

I would be curious to see if Mike actually said that because this style actually began when he was coaching in Italy, where he had a pass first PG and Antonio Davis. He was able to turn his season around and decided to try to system in Phoenix. Pretty much every team in the East started 2 bruising bigs at the time and it was just a nightmare matchup for them because Shawn neutralized any rebounding advantage those teams had and they were still operating in an era where teams would score 80 points a game.

[camillaquelladegliaggettiv]

Everyone plays D'Antoniball now. Mike was a genius, Nash was the perfect cornestone for his style (so was Lin, Mike is as responsible for Linsanity as Lin himself)

[jaychow]

Could of won a chip if they had kept Joe Johnson.

[ianbrudnakvoss]

Great video but like... Secret Base just does it better. This channel is still awesome tho