How To Differentiate Yourself - Don Crowther

In this video, I'm talking about how to differentiate yourself – from your work experience, your skills, and your personality.

Differentiating yourself is one of the most important things you can do in your business.

What is differentiation? It’s that thing that makes you different from your competitors, the thing that answers the question, “why should they buy from you instead of your competitors.”

Most people who start a business pay attention to all kinds of things, like what kind of corporation should they have, what should their domain name be, and what technology should they use, but they rarely focus on the single most important thing in their business - why should someone buy from you instead of your competitors.

In this video I’ll show you how to figure out what differentiates you from your competitors, then how to communicate that differentiation in all of your marketing to position yourself as the best source for people to turn to for the solution you offer so people recognize not only that you’re different, but why that differentiation makes it worthwhile possibly even paying more money to buy from you than someone else.

This is Don Crowther, saying just go do this stuff!

Copyright 2022 Breakthrough Consulting, Inc. All rights reserved.

Key concepts: #DifferentiatingYourself #WhyShouldTheyBuyFromYou #HowToDifferentiateYourself #BeingDifferent #Positioning #MarketPositioning #HowToStandOut #DonCrowther