Differentiate yourself & the Internet will make you RICH

Differentiate yourself & the Internet will make you RICH

In this video, I explore how to differentiate yourself as a digital writer from your competition and leverage this simple framework to get rich on the internet. We discuss the importance of niching down, getting specific about your customer’s problem, narrowing your target audience, and solving the problem in a unique way. I walk you through my secret formula for standing out, landing more clients, making more money, and overall succeeding in the digital age.

00:00 Intro
01:21 The Problem
02:55 The Who
04:03 The Way
05:47 Bonus

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[alexkrysh]

The coolest thing about ghostwriting is the fact you get paid to have conversations with cool people about interesting topics. And then writing 😅

[albertinio]

My biggest takeaway is that the more you're different from the competition the better, because you have less competition

[piyushk]

Thanks Nicolas for the framework!
My takeaways:
- 111 Framework: The way to differentiate from the others is to use the *specific knowledge* in the specific niche(or subniche) for a specific person in that niche to solve their problems in specific way.

- Premium Pricing Formula: The amount of pricing reflects by the *specific knowledge that you possess vs. number of people having that specific knowledge.*

My goals are to become a full time Ghostwriter, eventually starting an agency. The reason I want to join PGA is to internalize the process, principles, ways to progress in Ghostwriting especially from the maestros of the Online Writing.

[bjornironside]

This guy, Nicolas has given me the reason to wake up with a lot of energy and purpose, God bless you Nicolas and God bless the day i stumbled onto your Channel.

[thejeremydeleon]

Awesome video! 🔥My biggest takeaways were:

1) Differentiating yourself is key. To do this, you must become a specialist for 1 specific problem for 1 specific person in 1 specific way. This will set you apart from all competition.

2) The easiest way to position yourself to charge premium pricing is to be VERY SPECIFIC about what problem you solve, for who, and how.

3) Being clear on this framework will allow you to succeed online.

It would be awesome to participate in the PGA program to learn the necessary skills to be a successful ghostwriter.

[Peterhn]

Thanks for the video, Cole!

The biggest takeaway is that life/marketing can be unintuitive. To get more clients, it's better to hyperfocus to solve one problem for one specific type of person in one particular way. Doing this makes us stand out. Normally, people tend to be too broad, trying to solve everyone's problems. This makes them like everybody else.

I love the ship 30 for 30 example. I can also see that it applies for PGA; PGA targets ghostwriters that have problems getting clients, showing specific ways to get them.

[brunoangioni]

Great stuff!

My current goal as a premium ghostwriter is landing my first ghostwriting client.

[demianclarke]

Epic video! Very funny and knowledgeable!

My takeaway:

-Being different is a mindset.
-The only bottleneck is not solving a problem for your client.
-Specificity is the key.

Thank you Cole 🙏

[paoloap.]

The biggest "aha" moment for me was when you explained how crafting sales scripts around the benefits a product or service provides, rather than just listing features, is so much more effective at engaging and motivating potential customers.

Really focusing on how your offering can genuinely improve people's lives in meaningful ways makes it much easier to sell. 🤝

[danwindler]

Whats amazing to me is that I've read one of your books, consumed hours and thousands of written words you're put out into the world, AND now watched a ton of your videos... and I'm STILL LEARNING.
Thanks for sharing Nicolas Cole!
I'm still working on niching down and finding my first ghostwriting client, this helps, thank you.
I hope to get into PGA one day very soon!

[carlosalbizures]

My primary goal as an aspiring Premium Ghostwriter is to leverage my passion for writing and storytelling to build a meaningful and impactful career. I aim to master the art of ghostwriting, transforming ideas and narratives into compelling pieces that resonate with diverse audiences. I envision myself not just as a writer, but as a conduit through which clients can articulate their visions and thoughts effectively. My ultimate objective is to escape the conventional 9-to-5 job, embrace full-time entrepreneurship, and provide bespoke ghostwriting services that cater to a variety of needs. From authors and executives to thought leaders and creatives.

[donatacijntje]

Hey Cole,

What a simple and clear way of explaining why differentiating helps the writer and the client. Thank you for the insight. The bonus kicked my brain into high gear.

[diannebirtley]

As a Premium Ghostwriter, one of my goals is to help other people solve problems and become successful. My biggest takeaway from the video is that choosing your target client and offer very carefully.

[clearrecap]

Great video! My biggest takeaways were:

1. Solve one specific problem (niching down): Being too broad in any business minimizes your ability to land clients leading to low income because you chose to become the Mr. I know it all

2. Solving a specific problem for specific type of person you makes niche down again which means you know more about that group of people than your competitors.

Seems to me like the core idea of the framework is to be super specific in what you do to identify your clients, is like a holy grail for one person

[reetkumar]

You are a good teacher Nicolas ❤️ learning a lot from you!!

[tinajthesinger]

Revenue = Domain expertise/supply
The more of an expert you are and the less others can compete with you in your field, the more you can charge.
Makes sense, thank you for saying it so clearly.

[haikalkushahrin]

The key takeaway: Going niche and offering something different not only sets you apart but could seriously up your game and possibly your earnings.

It’s a reminder that sometimes, focusing on a smaller audience can actually be the key to standing out in a massive online world.

I love how you shared how Ship 30 uses the 1-1-1 framework.

[Vijay]

My biggest takeaway: Solve 1 specific problem, for 1 specific person, in 1 specific way.

My main aim as a Premium ghostwriter is to become part of a premium group of tech leaders. I want to learn about different tech industries by creating awesome content for them and learn from them.

What's even better is that being a Premium ghostwriter isn't just about earning good money—it's also about gaining valuable knowledge and meeting awesome people. I'm super pumped to join PGA!

[myhonestadviceu]

This is why writing is a superpower. It makes you create content like this that's mega useful and valuable to your subscribers. Salute! This is superb

[gideonaddo]

The 1–1-1 Framework helps you to stand out from a sea of ‘me toos’ to differentiate yourself.

Differentiating yourself is key for every market especially in saturated ones.

Instead of being better, faster or sexier, stand out by being different.

Be the purple cow!

Thanks Cole for this amazing insight.