How to Differentiate Yourself from the Competition in Four Simple Steps | #TomFerryShow

You know you’re…

…different
…better
…more responsive
…and willing to do more than your competition.

But it doesn’t matter. That is, unless consumers know it, too.

That’s why I devoted today’s #TomFerryShow to teaching you how to separate yourself from the pack.

I want to help you create your Unique Selling Proposition, or USP.

I’ll show you a four-step process to get inside the consumer’s head and directly address the challenge they’re facing… so you can stop saying “I sell real estate” and start describing what you do in a compelling way that convinces consumers that you’re their best option.

If you’ve ever lost a listing and wondered what you could’ve done to differentiate yourself more, don’t miss this one!

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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[KevinHallSanDiegoRealEstate]

Thanks, Tom, this is our topic at our sales training tomorrow, so I'm gonna "R&D" and they'll think I know what I'm talking about!

[arkrealestateamycuny]

Seller target question—>> What wording (relatively quick sentence) would you use, as a special service offered, if u have been co-owner if a successful, local, custom home building business for 21 years? I’m not a builder but I design plans, decorate homes and market the hell out of them?

[tiffanyphillips]

What do I do???
I'm an ex-city girl that now lives in the country and I'm uniquely able to help people buy rural properties in Colorado with a little wiggle room!!!

[marcbushee]

Do you have some examples of USP’s other agents are using? Specific language? Thank you! Great content.

[joseedgardopalomo]

Tom, what about, USP=I help to sell properties to people who cannot pay their mortgages and face money problems and foreclosure due to the paralysis of the economy and the closure of their business in the covid-19 pandemic.?

[Money-With-AI-Today]

Dude got a call from your telemarketer after i down loaded your book. I told him i need you to open a brokerage here in Prescott Az. so i can join. Or tell me who here in my town is currently working with you so we can become The Tom Ferry Team here in Prescott Az. Time for you to open brokerage here in Prescott Az and start Nation Wide! Please Please Please Say YES or YES! Love you for helping!

[NineMind]

But what if you still haven't had many closings? Or can't specifically say which problems you solve because you haven't solved many yet? I wouldn't want to fabricate something but at the same time, how can I sell myself in those instances?