No one cares about your MUSIC? Give them a reason to.

As much as we care about our own music, it's difficult to accept that total strangers don't share that same enthusiasm about it. Last year I decided to change my mindset from asking people for favors to serving people with value to build trust. In this video, I'll talk more about how this has impacted my career as an independent artist, and how you can steal this mindset to build a community of people who actually care about what you're doing.

Download the FREE bullet points from this video for your refrigerator :)

Music in this video is taken from my upcoming album:

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Follow and Connect:

[kadavrs]

Imagine Beatles, Metallica or Nirvana making youtube channel to build a community to gain more listeners for their music...

[lolf]

Solid philosophy you've arrived at, fully agree. What particularly resonates w me is freeing your music from the need to be financially successful on its own. This also can mean just embrace your day job, whatever it is. Less artistic angst will start positive feedback loop and counterintuitively might get you closer to where you want to be.

[MrMartellSincere]

This resonates to me as being a small channel content creator and recording artist is a thankless position. I appreciate everyone who's supported me

[blacksrc]

Hey Jameson, In 4th April 2018, for the first time, I listened to a piece created by you called "Awake" from "What Dreams May Come" album. I find your music beautiful and appreciate what you are doing and what you have created so far. I'm saying these things because I think sometimes we (as audiences), listen and enjoy and appreciate. But never share our feelings with the creator. Keep doing this. World needs good music more than ever.

[BrianLarney]

Don't kid yourself. Back in the bad old days, you weren't "chosen, " you kicked, clawed and pounded the pavement until someone gave you a chance. While success was certainly not guaranteed, tenacity and passion was rewarded. It was a game of attrition. Success was shared. Teams of creative people with a diverse array of strengths worked hard at turning a profit; which of course meant, more people heard your music.

In today's world, the "it's all on you" model isn't just bad news, it's catastrophic. Very few people have all the skill sets necessary to successfully develop an act and find an audience, including micro-niches. Even if you do have the skills, the time, money and effort spent doing the jobs of many only makes your music suffer.

IMO, we've thrown the baby out with the bath water in the name of "independence." The labels have been replaced with monoolistic behemoths like Spotidy, who believe THEY are the sole tastemakers. They decide the rules by which all must play. The so-called "industry" is a colossal joke at this point.

[orchidsvoid]

I like what you saying. I'm personally not a "serious" "content maker"(🤣) so I mostly doing what I like when I like it and how I like it. But it's now. Many years ago I was so serious about my music that I couldn't even release anything. But at some point I understand that I need just to stop appreciate my "content" so much and be able to just share "not perfect" music. So in the end to be able to share my "content" with people I should just take less serious my music, myself, and everything 😊

[audioartisan]

Todays Revelation: I knew you sounded familiar ...Billy Bob Thornton! 😮 🤣 I've been doing this since 1987, and have avoided things like Spotify at all costs. I've never made an actual living off of my music, but have never really wanted to. And after all this time, the only real money I've ever made are from the sound design efforts I've provided throughout the years. But in all honesty, I've watched YT since the very beginning. I've seen creators come and go, and your idea of building trust through service is an excellent idea ...That is if you can reach enough people that are interested. I like your music, and I like your sound design, but also just as important; your comedic style and personality are what keeps me hooked. Thanks for being you.

[PattyCFG]

Your music gives me goosebumps, a lot of endorfine/happiness hormones. You are touching our souls with your work...

[CefinBeornMusic]

Yeah. There are pros and cons in the world we live in today and we just have to adapt.

[MikkelGrumBovin]

The only reason i listen to you and watch youre channel, is youre great tutorials on connecting eurorack and Moog keybords, and the knowledge i garner, and, as a top cherry, i like youre music - i really like you being you, honesty is the only thing i like about people !

[ralph_s]

I agree, you have to think outside the box . Marketing, Youtube, ....
The only downside is: It does take away some of time actually making music. But it's to only way to survive as an independent artist.

[TheMusicalNotesOfficial]

This video is exactly something I have learned over the course of the past year, and something I need to keep reminding myself throughout building my music composition career! It's exactly why I am practicing making videos on YouTube, building community both online and offline, and creating value outside of my music compositions.

Music is a lifelong process, and providing services for everyone can make it more profitable. However, providing services makes it more enjoyable for me! It is always about the people.

[serolemusic]

WOW.... so far the more real and honest video seen around 👏🏼👏🏼👏🏼

[ChunterInfo]

You need a CPL lens to fight the reflections the light puts in your glasses.

[jantuitman]

I came here because I was thinking about this subject. I have some jams on my channel but apart from a tiny audience nobody listens, so I wondered should I put more useful content up instead. But after I watched your argument I didn’t completely feel convinced for some reason, and I listened to some music of you tonight. I really find the music better than the YouTube videos, sorry about that 😉. I am getting increasingly dissatisfied with most synth YouTube channels that just talk about gear or production lessons, watching those actually distracts me from music. Whereas biting the bullet and just listening to your music even though you are a complete stranger to me, is more satisfying. My ears had to plough through the intense amount of reverb you use because I myself would prefer to dial it back a little bit. But once you listen for a while the ears get used to your style and, …. You make really good music.

[mary.dont.careee]

i love this video. i really really really love this video. thank you releasing this. i went through a similar revelation about a year ago and music has been WAY more enjoyable since.

[singechamberlain]

Firstly, Merry Christmas. Secondly, If you're wanting to make a living from music, then any route to market has to be tried, until you find something that works. These days it's all about giving your audience a reason to notice you, providing value and entertainment in the form of content certainly makes sense. Being "relevant" also helps - it also depends on how much you want to sell your soul.

[cgxone]

Wow! I've been wanting to start a youtube channel for years and I think I'm finally ready to do it! Your message today is just what I needed to hear. I have acquired so much knowledge about music production by "just making music" for all these years I can't wait any more to share it!

[J-MLindeMusic]

Excellent video!

My mindset: I just like writing music in different genres and want to be a decent composer. Sometimes I even get paid to do that, which is already something that would have blown the mind of 15 year old me and that...that has been enough so far.

[D_punkster]

So many useful tips here. I'm home. Thanks ❤