what are different types of logo ? (which logo suits your brand in 2020)

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There is logos all around us and it plays a very important roll to promote a company and build A business ecosystem. But the question is what are the types of logo and which logo type is suitable for your business, well this video will clear all your doubts as I have tried to explain all 7 types of logo and also its compatibility for new and old business.

Type 1: Monogram logo
This logo type consists of letters, usually brand initial like HBO, NASA, ISRO, P&G etc. and commonly used for businesses with lengthy names but not recommended for new business.
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Type 2: Wordmarks logo
It is a font-based logo that focuses on a business’ name like AMUL, TATA, JIO, LENOVO, SKYPE. Wordmark logo are best for new business as people get contacted easily.
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Type 3: Pictorial logo
These are obvious image or icon that comes in mind when we think “logo”. Common examples are APPLE, TWITTER, TARGET CORPORATION. In this the mark alone is instantly recognizable. Pictorial logo type is used by well-established business as a part of re-branding.
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Type 4: Mascot
These are part of branding and not used as logo at all. Business which are on fun loving side uses mascots as part of promotion of there business. Not only business but government and NGO’s also use mascots to convey social massage. Impact of mascots can also be observed in gaming industry.
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Type 5: The Emblem
These types of logo consist of font inside a symbol or an icon. Generally used by school, college or government organisation. These types of logo are highly detailed logo and can not be used in small size. Emblems are common logo type used by automobile industry’s like BMW, HARLEY DAVIDSON, LAMBORGHINI.
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Type 6: Abstract logo
These types of logo are similar to pictorial logos but Instead of being a recognizable
image like an apple or a bird, it’s an abstract geometric form that represents your business. These abstract logos Contain hidden meaning and are not easy to make a logo that will represent the business in long term. But with the combination of research and creativity we can design an iconic Abstract logo like KOTAK BANK, UNDERARMOUR, SPOTIFY.
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Type 7: The combination mark
These types of logo are made by combination of 1 or 2 logo type and considered to be one of the best logo types for new business. Due to its bold and dynamic design these are first choice of customers some examples are BURGER KING, PRINGLES, PIZZA HUT.
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rashi music by: Yashraj Mukhate
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