What Is Consumer Behaviour In Marketing

Branding is about one thing...

It's not pixels, logos, websites or social posts...

They're just a means to trigger the real goal behind branding.

To influence perceptions so more people buyer more things more times...

To ultimately as a brand-builder, your job is to influence consumer behaviour...

The more you understand about the science behind why your customers buy... the more you can help them to come to that decision

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