5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

What Is Consumer Behaviour? (+ How To Influence It):

#consumerbehaviour #brandstrategy #brandingtips

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By the end of this video, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

0:00 5 Factors Influencing Consumer Behavior (+ Buying Decisions)
1:57 Factor #1: Psychological
2:14 Factor #1: Psychological - Motivation
3:08 Factor #1: Psychological - Perception
4:06 Factor #1: Psychological - Learning
4:55 Factor #1: Psychological - Attributes & Beliefs
5:52 Factor #2: Social
6:28 Factor #2: Social - Family
7:07 Factor #2: Social - Reference Group
7:56 Factor #3: Cultural & Tradition
8:26 Factor #3: Cultural & Tradition - Culture
8:45 Factor #3: Cultural & Tradition - Sub-Culture
9:25 Factor #3: Cultural & Tradition - Social Class
9:55 Factor #4: Economic
10:24 Factor #4: Economic - Personal Income
10:41 Factor #4: Economic - Family Income
11:06 Factor #4: Economic - Income Expectations
11:38 Factor #4: Economic - Savings Plan
12:02 Factor #5: Personal
12:23 Factor #5: Personal - Age
12:50 Factor #5: Personal - Occupation
13:10 Factor #5: Personal - Lifestyle

#factorsinfluencingconsumerbehavior #Factorsinfluencingbuyingdecisions #consumerbehavior #typesofbuyingdecisions #emotionalbuyingdecisions #lifestyle #familyincome #brandculture #brandmasteracademy #consumerbehaviour #brandstrategy #brandingtips

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[danikmaksimov]

By far the most comprehensive and utter video on what influences Consumer Behavior! I had trouble understanding this topic from my Marketing Textbook (due to the gigantic amount of information generally); the video has successfully reinforced my knowledge and boosted my confidence! Thank you.

[teamjesus]

Thank you so much, this is really helpful, organized and understandable.

[jackjohn]

your information in every video is so clear and detail., thank you so much, Stephen

[meganstarshak]

Extremely helpful! None of this comes as a surprise but this is so clearly organized and laid out. Well done.

[jmlcl]

A real masterclass about customer segmentation, thank you very much

[swb]

Complete yet concise analysis. Thanks

[Brahim.Oudades]

Woow, That was so informative, Thank you so much!

[katesithole]

You helped me to nail my assignment in less than 15mins. Very informative, thank you! 🌻

[Peter_Howard]

Thank you. Very helpful, informative and explained very well. It comes in handy for my consumer behaviour test tomorrow. 🙂a well-earned sub from me!

[pikusupratim]

Very good content ... please continue to make this kind of informative content

[honeymaeaquino]

Thank you sir. Very informative
You save me from my upcoming report hehe

[muliamandiro]

arigatiou, subarashi. Extremely helpful

[nycto]

I've consumer behavior exam tomorrow 😅

[jeangenie]

We own a non profit for a physically vulnerable population needing 12 hour behavioral supervision with a written behavior report daily along with a 12 hour emergency care staff in case there is a fire at night and they can just play on their phone instead of changing depends or assisting the clients in the bathroom. This keeps staff because it’s difficult to find enough illlegals in new England who will do that for so little pay.