Attitudes and Consumer Behaviour 👀 🧠 🤔 #EducationForAll

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Understanding Attitude Theory is actually very helpful when it comes to Marketing.

We study Attitude specifically in Consumer Behaviour.

In general an Attitude can be defined as: A lasting, general evaluation of people (including oneself) objects or issues

But we can be a little more specific than that. Introducing the ABC Model of Attitudes. This suggests that attitude has three parts: affect, behaviour, and cognition.

Let’s explore this topic together!!! 👍

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Chapters
0:00 Introduction
0:38 ABC Model of Attitudes
1:05 Functionalist Theory
2:50 Your Challenge
3:09 Final Thoughts
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How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!

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Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would to hear from you!!! 👍🎬😉

SolveItLikeAMarketer
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Honestly, you bring my motivation back, so easy to understand the complicate theory. Love it, you ‘re doing so great, move it upp

linhkieu
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Great! Short and to the point ! My 1.5 hour lecture explained in 4 minutes!

yoqubxonxamidoff
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So informative as a usual

Can you talk about a marketplace websites, to give advice and tips for the owners (since i am one of them )
if you see it's worth to make a video for it do it and i will be so grateful.

Abdul-Alshehri
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Very helpful thank you! Quick question, Whats the different between consumer attitudes and perceptions and behaviour?

harrystanford
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Very helpful, one question please, what theoric framework could we study the impact of e-marketing on consumer behavior during the recent crisis period of COVID19?

oussamabenabid
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