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Attitudes and Consumer Behaviour 👀 🧠 🤔 #EducationForAll

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Understanding Attitude Theory is actually very helpful when it comes to Marketing.
We study Attitude specifically in Consumer Behaviour.
In general an Attitude can be defined as: A lasting, general evaluation of people (including oneself) objects or issues
But we can be a little more specific than that. Introducing the ABC Model of Attitudes. This suggests that attitude has three parts: affect, behaviour, and cognition.
Let’s explore this topic together!!! 👍
If you like what you see, 👀 please join me on:
Instagram
OR
TikTok (More of a personal account now...feel free to look me up for something a little different) 🤔
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Chapters
0:00 Introduction
0:38 ABC Model of Attitudes
1:05 Functionalist Theory
2:50 Your Challenge
3:09 Final Thoughts
___________________________________________________________________
How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!
Subscribe to catch all the latest videos each week! 🔔🙏
We study Attitude specifically in Consumer Behaviour.
In general an Attitude can be defined as: A lasting, general evaluation of people (including oneself) objects or issues
But we can be a little more specific than that. Introducing the ABC Model of Attitudes. This suggests that attitude has three parts: affect, behaviour, and cognition.
Let’s explore this topic together!!! 👍
If you like what you see, 👀 please join me on:
OR
TikTok (More of a personal account now...feel free to look me up for something a little different) 🤔
___________________________________________________________________
Chapters
0:00 Introduction
0:38 ABC Model of Attitudes
1:05 Functionalist Theory
2:50 Your Challenge
3:09 Final Thoughts
___________________________________________________________________
How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!
Subscribe to catch all the latest videos each week! 🔔🙏
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