How to A/B Test Landing Pages With Google Optimize [FULL TUTORIAL]

Step-by-step guide on how you can A/B test different elements on your landing page, website, or product page for free with Google Optimize!

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

0:00 Intro
1:51 A/B split testing ideas
05:12 Install Google Tag Manager
06:23 Setup Google Optimize
08:53 Configure the tracking
15:20 Creating the A/B split test
21:54 Analyze your data
22:30 Outro

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[danielt]

Great video! would really love to see a personalization test.

[elsie_taiwan_life]

I am a product manager who needs to use the Optimize's A/B test function. Thanks to you I was able to easily connect Google Tag Manager and Optimize ! Thank you so much.

[elisasoto]

Hi! I have a question. I'd like to target the primary objective with an event label inside an event name but not sure how to access the object. Before there were options on weather you wanted to target event name, label or category. How can you replicate that behaviour now?

[hiphopinukraine]

what impact does it have on organic rankings when we test texts in headings? can both options be crawled and indexed by google?

[XxnathanxX]

You did not explain or show how the GA4 click event is now linked with a variant. I guess you will see the performance in Optimize but I do not see how you will be able to evaluate it in GA4 since you are only sending the click text as an attribute (same on both variants).

[kanzeso]

Is there a way to test an entire page? For instance, I have two versions of a home page in WordPress (two separate pages), but only one of them is set as my home page. Can I use Google Optimize to send 50% of visitors to the home page, and 50% of visitors to the alternate/modified home page?

[rayfinkle]

Is it common to a/b test shopify product pages when you are testing out ecommerce products with facebook ads traffic?

[Lukas_motiviert]

If I want to split test two separate websites (so completely different websites) how can I do that? Basically I have two Opt-In-Pages with two different URLs or links. How can I do a split test, so 50% goes to the „original“ page and the other 50% goes to the alternate/other page. Both pages have other links btw.

[oriwiener-blotner]

any way to do this for a google sites page?

[IAmZue]

When A/B Testing a website and only changing one thing at a time .. why not just use the A/B Testing from Divi? I understand that Google Optimize might be more powerful in regard to changing the landing pages depending on the source the visitor is coming from, but somehow this seems way more complicated. I'm about to do some extensive A/B Testing on my sites, so any input on this would be awesome!! Thank you for your beautifully explained video though, too!

[ekeprci]

It is an amazing video, please can you make a video about personal Google optimize

[emmanuelr]

When A/B testing on an e-commerce site do you have to use a specific product url or can you test the dynamic page itself?

[taylortimothy]

what are you using to replace optimize since it is going away?

[noahgeerdink]

Google optimize now say legacy in tag manager, and when you are in google optimise directly it says it will completely be disabled from September this year. It says GA4 can do what google optimize did, but I don't see how.

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Can we do a test in all product pages? or it needs to be done in specific products