How to test landing pages on Facebook Ads 🧠

Duplicating ads each time you want to test a new landing page, just stop! 🛑

Save yourself time and money and do this instead:

1. Select the ad you want to test the landing page on.

2. Once you have a URL set it as a control in the split testing platforms.

3. Select a redirect test, which will essentially take 50% (or a percentage you select) of the traffic that goes to the control URL and start redirecting it to the test landing page.

4. Add your test landing page as the split test variable

And then you are ready to start “after click routing”

For these tests I usually use Google Optimize, however Google is sunsetting this feature so here are a couple of alternatives:

You can use OptinMonster, VWO testing, Funnelkit or Optimizely

And that’s how you do it!

Comment “LP” down below and I’ll send you a PDF with detailed instructions! ⬇️

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