How to run an A/B test on your page in HubSpot

In this HubSpot tutorial, we will walk you through how-to run an A B test on your page in HubSpot.

A/B testing allows you to test two versions of a page at the same URL to see which one performs better. Half of your visitors will see one version of the page, while the other half will see the alternate version.

Steps to follow:

Step 1. In your HubSpot account, navigate to your landing pages or website pages.

Step 2. Here we are taking an example from one of our existing landing pages.

Step 3. Hover over your page and click the More dropdown menu, then select Run a test.

Step 4. In the dialog box, select A B test, then click Next.

Step 5. Enter a name for each page variation, then click Create variation. This will bring you to the page editor for your A B variation, which is a clone of your original page.

Step 6. Update the content for your page variation.

Step 7. Consider testing the following variables. This will bring you to the page editor for your B variation, which is a clone of your original page.

Step 8. Update the content for your page variation. Consider testing the following variables.

Step 9. Offers, Copy, Image, Form fields

That’s how you can run an A-B test on your page in HubSpot.

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