Chapter 1 - Marketing creating and capturing customer value - 08/26/21

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This is the video for the introduction to marketing course taught at the University of Houston in the fall of 2021 for chapter 1 on 08/26/21.

The todo items for students - Due by September 1st, 11:59 PM.
1. Syllabus quiz
2. Chapter 1 video quiz
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what is the name of the author of the book you base your videos on?

savinacvetkova