Chapter 1: What is Marketing and the Marketing Process | Principles of Marketing Philip Kotler

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In Chapter 7 of Principles of Marketing by Philip Kotler, What is marketing and the marketing process we talk about the The marketing process explained: 5 steps Marketing for creating and capturing customer value. Find out what integrated marketing is, and get to understand the marketplace! An entire overview, definitions and explanations of every step will be presented in this video.

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Timestamps:
0:00 Intro
3:23 Marketing Introduction
7:15 Customers Needs Wants Demands
8:40 Market Offerings
11:11 Value and Satisfaction
13:00 Exchange and Relationships
17:08 Step 2
17:54 Targeting and Segmentation
18:20 Value Proposition
21:10 Marketing Orientations
30:27 Step 3
32:30 Marketing Mix
38:42 Step 5

Chapter 1: What is Marketing and the Marketing Process, | Principles of Marketing Philip KotlerThe 5 steps of the Marketing Process:
● Understand the marketplace and customer needs and wants
● Design a customer Value-driven marketing strategy
● Construct an integrated marketing program that delivers superior value
● Build profitable relationships and create customer delight
● Capture value from customers to create profits and customer equity

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Reference Book: Principles of Marketing by Kotler and Armstrong, 16th Global Edition
( This is about principles of marketing chapter 7, marketing chapter 7 customer driven marketing strategy, philip kotler, the marketing process chapter 1, marketing five steps)

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I hope this video cleared all doubts regarding the Marketing process ✌Like the video & Subscribe to the channel 🙌Check the videos in the description 😜

KeepUpEducational
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And very nice video, best You Tube Tutor I've met so far

morrisnzomo
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Thanks for the work you put into this video and of course the content.

ardeiasa
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Hello, where are the resources, I'm only seeing, resources but no link

morrisnzomo
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Great video. Thank you for this information 🙏 😊

brianche
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Find in the description dedicated videos for Step 1 and Step 2 of the marketing process

KeepUpEducational
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Unfortunately where I come from is a lot of money, and I'm a student, so apologies, but nice video.

morrisnzomo