Topic 1: What is Marketing? by Dr Yasir Rashid, Free Course Kotler and Armstrong [English]

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Chapter 1: Creating and Capturing Customer Value
Topic 1: What is Marketing?
Definition of Marketing
5 Core Concepts of Marketing
Free Course on Principles of Marketing [English]
Reference Book: Principles of Marketing by Kotler and Armstrong, 17th Global Edition
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Is Marketing is a strategic direction? Or a market research?

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