Google Ads App Install Campaigns

If the goal of your Google Ads campaigns is to drive as many app installs as possible, than there is a very specific campaign subtype you should test first. This video will show you where your app install ads could appear. Then as we walk through a campaign setup, you'll see what creative and text assets are needed. And while we won't cover conversion tracking, we'll show you where to go to find resources on how to set it up for your account.

1:24 - Where Google Ads App Install Ads Can Appear
4:04 - Start of Creating a New Google App Install Campaign
5:23 - Campaign Settings for Google App Install Campaigns
5:57 - Budget & Bidding Controls
7:14 - Ad Group Level Settings: Product Groups & Ad Assets
10:26 - Reviewing Data for Your App Install Campaigns Once They’re Live
11:05 - Resources for Conversion Tracking for App Campaigns

#googleappinstall #googleappcampaigns #googleappinstallcampaigns
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[language-challenges]

Could you create a video on iOS conversion action tracking? Every video i found says the same thing you said and skip ios configuration... I am stuck 😬

[jobiej]

Thanks a lot. Can the app install ad be restricted to only YouTube cos that’s my only target platform for now

[chaoazul]

How can I add keywords? I finished my app ad config but the google ad is telling me to add keywords but I vant see this option anywhere

[morreus]

That was helpful! Audiences with demographic criteria are not available in app install campaigns?

[thutrangnguyen]

how can I add more ad groups when setting up the campaign?

[MohammedSaiiff]

Without setting up the conversion can i see the installs right so i do not give any code to my client to add in his app or website please clarify my doubts it means alot

[KatjaWeber-hx]

Hi, kann ich Ads App installationen aus regional ausspielen, beispielsweise auf eine Stadt bezogen

[alkhado]

how to show the ads just in the google play apps not other PLACEMENTs

[arevikvardanyan]

What daily/monthly budget would you use for the new meditation app for CPI and CPM?

[abidalikhan]

Hey! I just have one question. I recently started a performance max campaign to get application downloads but upon testing the ad I found that the users are being redirected to the website instead of the app. Is there an option to send them to App Store or play store? Depending on the device?

[CaelebRobinson-mk]

Why did you skip HTML5 - what is that?

[sidewinder]

Without targeting options for some niche apps (accounting let's say) you'll probably get a lot of spammy installs

[argaming]

Hey, your old video on twitter (how to create a card) can you please create a new video on how to create card because old video is not helpful.