App Install Campaigns: Google Advertising For Business Apps

Promoting your app shouldn't have to be a struggle. That's why in this video, we're telling you all about app install campaigns in Google. Watch now to learn what are app install campaigns, how to promote your business app, & how to get more app store downloads!

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There are over 3.5 million apps available to download in the Google Play Store and 2.2 million apps in the Apple Store.

With all of that competition, it can be tough to differentiate your app from the dozens like it.

Now, we know you’ve done a lot of work to make sure that your app is really cool and perfectly targeted to your audience.

That will go a long way in helping your app stand out. But you can’t just rely on launching it to the store, and hoping for tons and tons of downloads.

You’ll need to run ads to promote your app. But what kind of campaign should you run, and where should you advertise?

If you want to learn how you can use App Install campaigns in Google to get results, keep watching.

Video Outline
Intro (0:00)
What Are App Install Campaigns? (0:59)
Where Are These Ads Displayed? (2:14)
Types Of App Install Campaigns (3:37)
Why Are They Useful For Small Businesses? (3:59)
How To Set Up Each Campaign Subtype (4:48)
App Pre-Registration Campaigns (6:06)
How To Prepare For App Pre-Registration Campaigns (6:38)
How To Set Up App Pre-Registration Campaigns (9:30)
App Install And App Engagement Campaigns (11:03)
How To Set Up Conversion Tracking (12:54)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[thepixelguy]

Thx, nice video. A question for anyone, please. For the Google Ads App campaign, is it possible to edit or add my own keywords?

[Toyonovels]

Very educative video! Do we need to have a website before we can do google ads?

[theundertakerkane]

What do you mean by " google counts installs as conversions, but you have to set conversions for everything else "?

[RestaurantExpertInsights]

Is it necessary to add 20 images and 20 videos?

[theundertakerkane]

Very good. But when explaining about a website, you should show that website to your audience .

[Nasa_MTA]

​ @LYFE Marketing thank you for useful videos i would love to see how we set up conversions manually on firebase Too

[geeked-outbasketball]

This video is pure gold -- thanks for the knowledge