Google Ads Universal App Campaigns

Universal App Campaigns (UAC) are the only way to run ads dedicated to promoting app installs or app engagement in Google Ads. While most of this campaign type is controlled by Google (targeting and bidding), there are many elements of a Universal App Campaign the advertiser can control. This video will go over one example of an app campaign in Google Ads. You'll get a full understanding of what this campaign type can do, where your app ads can appear, and how you can evaluate the performance of the Universal App Campaigns to make proper optimization decisions.

0:34 - Choosing the Proper Campaign Objectives
1:11 - Promoting App Preregistration or for Open Testing (Android Only)
2:14 - Choosing Your Mobile App Platform & Choosing Your App
2:35 - Adjusting Universal Mobile App Campaign Settings
3:13 - UAC Bidding Settings & Optimizations
5:01 - Network & Targeting Settings with Universal App Campaigns
6:32 - Creating Ads in UAC Campaigns
7:30 - Image Dimensions in App Campaigns
9:05 - Using Videos in Universal App Campaigns
9:59 - Previewing Possible Ad Combinations Across UAC Placements
11:39 - Reviewing Universal App Campaign Ad Unit Performance
12:55 - Conversion Tracking in Universal App Campaigns

#universalappcampaigns #googleuac #googleappcampaigns #appmarketing
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[mobeentariq]

Finally a good and simple video for begginers. Good Job!!! Please make more we really want to learn more. Thanks.

[muktajain]

Can you create videos on how to optimize app installs campaigns on different channels like Google, Facebook, and Apple ads? Also, the possible mistakes one can make in these ads.

[koundalpradeep]

Thank you for keeping it simple and straightforward, a big thumbs up for you (:>

[thuongvuthi]

I personally your video much. Can't wait to see your next ones. Thank buddies!!!

[mobileapp]

Why my campaign only shown on Google Search network?
There is no impression on Google display network or search partner..

[jimhu]

Very useful video. How can I get a higher proportion of ads to be displayed on Google Store?

[rafik]

can we still market APP's on Google and Facebook if they are non listed on Google Play OR Apple Store ?

[mohammedayubmansuri]

Hi I have a paid app on Playstore.
When I'm trying to run UAC ads on adwords it's saying "the app is not yet available for install". My app is published and is ready to install fully.

[anudeepananth]

How do we use google play custom app store listing as the landing page for the ad

[BechirArfaoui]

Did anyine manage to get in-app action conversion (iOS) to be reported in Google Ads from firebase without having to force the user to login with a valid email in the app?

[MarketingSMLK]

Simple and great content. But If I need to see the estimated results such as Impressions and number of installs; Is there any way that I can get it? These details are usually required to justify the campaign from an advertiser's end plus to invest on the campaign from the client's perspective. Thank You.

[tamirgharib]

I have an app on google play store, and on galaxy store, both have admob ads with the same ads Ids. How can I know from which store do I get the revenue ?

[sinankm]

How to get the estimated results for app install campaign

[minhvuduc]

How do i know when GG showing my Ads to the right customers?

[ziaurrahman]

how I can start when I work with affiliates network with links to google ads?

[agnesshalihah]

can you help me, how to create a conversion for registration success in application? please

[rabisingh]

I liked your video very much, keep growing and be a friend.

[stanvaneyk]

Hi there, I have been watching a lot of your videos lately and been getting lots of value out of it.

I have one question! What are the targeting options here? Are. you not able to target users in specific topics or using specific keywords like the other campaigns?

An answer is highly appreciated!

[katieadamson]

Faced with such a question, is there any formula that would calculate inefficient keywords?

[aruntammisetty]

Hi, does app install ads shows on YouTube search feed? Like discovery ads img with install CTA button?