Google Ads Tutorial for apps & mobile games

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In this step-by-step tutorial I show you how to run Google ads for your Android or iOS app and mobile game.

INCLUDING FREE $500 AD CREDIT!!!

Get more installs, more engagement or sell more subscriptions, this video is for you.

You can watch how I create a campaign completely from scratch and I explain how you can optimise top-performing campaigns.

We go through campaign creation, targeting, creatives and optimization. This top-funnel strategy is by far the most effective way to get more installs at scale.
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Thank you for the video! May I ask one question? In the location option, you set target - "presence", and exclude - the same, "presense". Should we exclude "presence or interest" instead? Or how should it work?

СашаМякинен-лс
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Felicitări pentru acest material educativ! Este exact ceea ce căutam pentru a învăța mai multe despre acest subiect. Sper să aduci mai multe videoclipuri de acest gen în viitor!

DionisieIonita
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It would be useful to see how to setup a conversion action.

alessandrodelbianco
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Simple and excellent explanation. In 2:46, I only have one question: inspire vitality research. What is this? Furthermore, I don't know how to select both iOS and Android.

Ayafoad-ts
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Can you change the placements to only run on YouTube or do the app install ads always run across all platforms (google display, google ads, YouTube, discovery)

cassiestox
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? what the tools connected with apple store if google play connect google play console

SEOALIN
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Hi thank you for the video, im trying to create my own campaign but when clicking on the ad group secction there is just an empty screen, do you know something about this issue?

kevinortega
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What about keywords? How can I add keywords to the campaign

YA-vljh
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what about target audience? how can I target particular audience

joannaho
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I want to know even tho you paid 7dkk it will not take more than 500 right because I do not want them to over charge my card. Also what if I want the app just to run on display

snowcena
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can we optimize the app promotion campaign according to certain age and behaviors of the target users?

saleemapp
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Thanks for all the helpful content. Recently the section that shows the weekly estimated app installs is not available! After I add the amounts to my budget and bidding nothing is shown! I followed all your instructions previously and all was good.
What should I do? Help Plz.

asmaabdrabo
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Hi I’ve been searching for where to add call extensions on the app for two days lol any help?

realesttalkueversmelled
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At exactly 7:10 after you clicked that button it wants you to create a new conversion event. But how can I just pick one that I already created for previous campaigns?

flurinjenal
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Hello, I want to ask something. I want to advertise on Google Ads for my mobile game, but I want users to play my game in the game I will advertise, how can I do it, in which section do I do it?

Buraktalh
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can you please help for ios app google ads

ingoampt
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Hello, I want to promote my online shopping website and products through ads that will pop on a mobile app games without having a mobile app of my own. I want ads to run on mobile phone apps. Can I achieve this on google ads?

ShaylaReynolds-dqjo
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Hi Darius, at the point where I have to "Add Conversion Action", I can't choose my app install event and I seem to be stuck there. Can't launch the campaign. Can you help?

flurinjenal
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As a result of the campaign, the right bar, where the estimated total number of downloads is displayed, is not visible for me. Is it out of use? Or do I have to open it from somewhere?

gbstudios
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Hello, I am promoting my application and I only want to show ads on mobile devices and only in the Google Play Store only can you help please

Studio.Gamers