12 Book Marketing Strategies for Authors

It doesn't matter if you're book is self-published or traditionally published - every single author needs to know how to market their books and how to connect with their readers. But marketing your book doesn't need to be scary, overwhelming, or take over your life. In fact, focusing on a few key strategies can be incredibly powerful. In this video Jenn dePaula breaks down 10 strategies that you can apply to your marketing plan.

📍THE BOOK MARKETING BLUEPRINT📍
*formerly The Streamlined Book Marketing Guide

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// ABOUT ME 👋🏻

I'm Jenn Hanson-dePaula, co-founder of Mixtus Media and co-host of the Book Marketing Simplified podcast. I help fiction and non-fiction authors find and connect with their readers online through social media and online book marketing. I help simplify the process so authors don't feel overwhelmed, so they are empowered and informed, and can see greater success without taking them away from writing.

If you're looking for help, I'd love to be your coach! I offer one-on-one coaching and my signature course available.


// DISCLAIMER

Thanks for visiting! Everything I share on my website is a resource guide for educational and informational purposes. To write my articles and videos I use my experiences, the experiences of others, and various other resources including but not limited to the wild wild web, the Encyclopedia Britannica (what? you didn’t buy the extended library collection of 1989?) and/or The Bible. (Kidding. But maybe not.) That said, my advice doesn’t come with any guarantees. By visiting this site, you’re essentially signing a contract that says that you understand that I make no guarantees, and you won’t try to sue me or report me to the Biden administration. Because that would be awkward.

#bookmarketing #selfpublishing #bookpublishing

[thirdeyemeditatio]

1. Have a goal
2. Focus on 2-3 strategies to market
3. Know your ideal reader and talk to them
4. Understand where you are at marketing
5. Start now, start connecting
6. Newsletter with an incentive to sign up (free download)
7. Use your newsletter list as arc team to get early review
8. Have a review process, Offer a free download ‘checklist’
9. Have a goodread give away at the least cost
10. Do a bookpub promotion for limited period
11. Connect locally, book clubs, libraries, stores
12. Continue talking about the book infinitely

[writtenbybc]

I've heard this a thousand times: Identify your target audience. Okay, so I have, but no one ever tells me what to do with that information.

[patcafone]

The book I have been writing for over 30 years will finally be available on Amazon in a month or so. Thank you for the 12 tips, I need help !!! The book is called "Road Juice" it is about happiness, driving, and eating...Live, Drive, Eat, and get better at it. I do need some advice on how to market and Audio book. Those who enjoy the journey are typically more happy than those who are waiting for the destination! Thanks again...

[johnnynevermind]

Exactly, my book could have been delayed because of perfectionism but I went in. Now I actually have a good chance

[thomasbancroft]

Thank you so much. This was really helpful. I have a book coming out at the end of the summer from University Press. There is so much to learn and figure out. It is overwhelming but also fun.

[beauregardneville]

I’m so overwhelmed by this whole process that I don’t even know which ones I should use.

[Livewithocyrus]

Thank you so much for this information! I’ve tried a handful of these but the knowledge here is immensely helpful!!

[reducer]

Great information! I’ll have to watch this again. I recently gained 45 followers on Amazon. I just wish there was a way to engage with them.

[lizzyagatha]

gosh! at 66 I'm not even sure what marketing is - let alone how to do it. I don't even have a newsletter or an e-mailadres list - still seems so daunting.

[JourneyNNERPEACE]

I love this video! Thanks so much for the valuable information. ❤

[pablod.rodriguez]

Great content and insights, as my next launch approaching I´m setting up in place some strategies but didn´t though about giveaways, I will include it into my author toolbox for sure. Thanks a lot. Love to you all from Spain.

[glendaclarke]

Thank you!
Iace book: It's A Journey Step by Step

[Raisingconscience]

Thanks for the tips. I am stuck at this marketing phase. Working on a YT channel. Fingers crossed. Renee Baca Author of "A Reflection".

[masteryebooks]

paid ads on facebook and google are the ONLY marketing tools that will give you sales ..

[dr.jasbirsingh]

Thanks for this valuable information. I have one question- Does giving away free copies to friends and relatives help in promotion of the book?

[salimasair]

I recommed THE BOY IN THE HURRICANE i have boight it on amazon it was amazinf read

[kerrykennedy_author]

Thank you for this. I have low sales and am an indie author. When you say to be specific with a reader you are referring to singular engagements to their posts correct to build the relationship, right

[annaalcott]

I am on the verge of publishing an E book. How do we give away freebies?

[deborahmerzoian]

Do you suggest doing an audio version of your book as well?

[aleciariddick]

I'm going to do good reads and book hub.