Book Marketing Strategies For Your First Book

If you’re getting ready to launch your first book or if you have several books under your belt but you don’t know how to actually market your book, I’m so glad you’re here. In today’s video we are going to outline 5 book marketing strategies that you can put to work right away to amp up your plan.

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// ABOUT ME 👋🏻

I'm Jenn Hanson-dePaula, co-founder of Mixtus Media and co-host of the Book Marketing Simplified podcast. I help fiction and non-fiction authors find and connect with their readers online through social media and online book marketing. I help simplify the process so authors don't feel overwhelmed, so they are empowered and informed, and can see greater success without taking them away from writing.

If you're looking for help, I'd love to be your coach! I offer one-on-one coaching and my signature course available.


// DISCLAIMER

Thanks for visiting! Everything I share on my website is a resource guide for educational and informational purposes. To write my articles and videos I use my experiences, the experiences of others, and various other resources including but not limited to the wild wild web, the Encyclopedia Britannica (what? you didn’t buy the extended library collection of 1989?) and/or The Bible. (Kidding. But maybe not.) That said, my advice doesn’t come with any guarantees. By visiting this site, you’re essentially signing a contract that says that you understand that I make no guarantees, and you won’t try to sue me or report me to the Biden administration. Because that would be awkward.

#bookmarketing #selfpublishing #bookpublishing

[kariefountain]

I think identifying my ideal reader is where I'm sort of stuck and the few hundred people I have on social are not interacting with my posts so it's a little frustrating when they are supposed to be "friends" so I'm going to be searching outward going to libraries, books stores and so on to try to create an audience or at least get some networking in place. Though I'm in a small town I'm going to start here and branch out to bigger towns around me as I build this thing. It has almost been defeating the lack of support, but I am persistent with the purpose that God's given me and I know that I am taking extra steps to be sure my content is top notch- quality over quantity. Thanks for the tips Jenn!

[wawacameroon]

Newsletter for me... I am in the process of developing an author website so, I will be sure to include the Newsletter tab. Thank you! Subscribed. Now upload a video on what to include in a great newsletter? How often are newsletters updated?

[JeffreyStrong-rt]

I’m Alec Strong, the author of the cosmic son I just got done doing 10 1/2 years in prison. I’m currently at Work Release with 100 other people after watching your video. I had the idea to hand out a free cigarette and exchange for leaving a review for my book thank you

[sacredcowbbq]

Never even considered a newsletter! Thank you. Great content.

[judyprescottmarshall]

Hello! I found you! I love YouTube because I can stop and write down your ideas as you present them. Shh, better than Instagram.

[aok]

Lots to consider here - thank you for that. It can seem a daunting task to do promotion for a first book when told all the things you need to do. So reassuring to know there's value in starting with a small group and moving on from there. Thanks again for all good advice.

[johnparnham]

I am really glad that I have discovered this channel. As for my ideal reader, she is a child and that's always a dilemma. because you can't be direct with your ideal reader if you write for them.I can only aim my marketing to parents, grandparents and teachers it still feels like it's not talking to my target audience.

[juliolucero]

Awesome video! Everyone keeps mentioning the importance of reviews. That my first step. Thank you 😊

[evelynbegay]

Thank you for your ideas. I’ll release my grief memoir in January 2024, and I’m applying some of your ideas.

[madhumitabarua]

Very explicitly explained- loved it- thank you

[e.prybylski]

I love your content. Thank you for sharing everything you do!

[KevinOConnor]

Thanks so much. My release date is hopefully in early December. I am going to focus on getting content on my website in development AND starting with who I know to become involved in pre-launch, launch, and post-launch activities.

[juliak]

Best video on the topic, after listening to sooo many other videos on the same.

[kimberlywaychoff]

Excellent content well delivereed. Thank you!

[katiefri]

Hey Jenn, I'm a big fan and listen to your videos on repeat. Such fantastic advice, thank you. I'm looking for your free download document that I hear about when I'm driving, but I can't find it on your channel - can you help please? 🙂

[leovidal]

Thank you so much for your invaluable advice

[richardelmes]

Thank you for the tips. The strategy that I am most focused on will be to be more consistent with my social media content.

[roenelkriek]

Im busy writing my one and only autobiography. Do you have any tips and advice on how to and on which platforms to market my book📚

[miss_naomi]

Two questions:
1) Is there anyway to encourage peers to leave a review. I know gifts are unethical, but is there something g you could offer for any (good or bad)review?

2) Is mediocre review or a bad review better than nothing at all?

[peteryesin]

I like the goal one and continuous promos post launch. Thanks for the tips. Ytnk