Why videos go viral - Kevin Allocca

Kevin Allocca is YouTube's Trends Manager, and he has deep thoughts about silly web videos. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Talk by Kevin Allocca.

[TEDEd]

Yes, but with a new accompanying and customizable Lesson on the TED-Ed website. We'll still be posting at least 4 new educator + animator Lessons every week, but we're adding some TEDTalks on the weekends that students and teachers have identified as awesome/useful. The TEDEducation channel is part of the YouTube For Schools initiative. So re-uploading makes these Talks (which might otherwise might be blocked in schools) more accessible.

[tededlogan]

Hi. TED-Ed (and many of the students & teachers we work with) definitely consider YouTube a legitimate edu tool. It's an open platform, so brilliant people/groups can upload brilliant ideas at any moment. And once uploaded, those ideas can be understood, improved upon, etc. As for replacing lecture...hmmmm...not sure it's an "either/or" scenario. Online lecture is good for some things. Class experience is good for some things, too. Perhaps it's all about the best tool for the job at hand?

[DaRealFiberOptix]

awesome vid.ic a video has to resonate with people and it has to have unique novelty

[Gadjeel]

Not the first time this was posted on TED.

[truvelocity]

It holds because, what you say is true. I'm just a real specific focused person and I keep going back to media controlled by what the owners want to gamble with and what they believe will help ratings.

[thecaveoawesomeness]

Hey TedEd I 'm curious to how you guys feel about youtube as a legitimate source of education?Many people say it's a complement to school especially for college students, but I feel that it's more than that. Theres a youtuber named Patrickjmt who is the reason why I was able to pass calculus. I actually want to watch his videos and learn from him. I want to know if you think students will ever be able to use youtube for lectures instead of going to those overly crowded uncomfortable classrooms?

[jjpp]

Yea, it was on the Ted website long ago

[truvelocity]

I'm talking about movies before internet. Not reading material, but you are correct. I was a book worm.

[elrat]

Thanks Kevin Allocca for telling me that people see viral videos.

[Syeal]

@James Allen Yeah I know, it's unfortunate actually. But those kind of things tends to run out of ideas especially when all they did was blending EVERYTHING. More or less.

[bananian]

its no longer new media when you have ads.

[truvelocity]

He said that "tastemakers" are part of the phenomenon. If you listen, he defines tastemaker.

[jandroid]

eh, didn't they show this episode already? seen it...

[TheGildedStar]

Ya I'm surprised no one's mentioned that in all of the comments, lol. But it seems like this was incorrectly uploaded to this channel, because it also exists on TedTalks I believe.

[zvwergm]

냥켓송이 이때도 있었다니!!
How Nyancat-song was in 2011!!

[richie]

I want that job. Im probably already a pro

[truvelocity]

Well, true. I'm just saying that there was no internet and your only source of entertainment was either turn the TV off or on. : )

[DebbSaxx]

My first video took off really fast, but then slowed down. Not a lot of lady saxophone players sound like me, so I'm told. :-)

-Debb

[unvergebeneid]

So to summarise: what a viral video needs is luck, uniqueness, luck, luck, and an incredible amount of luck.

[DebbSaxx]

I soooo agree with you! lol

--Debb Saxx