We interviewed a YouTube employee about why videos go viral

We made this video In partnership with YouTube
Check out the full trends report here:

0:00 YouTube is changing
1:24 Who is Kevin Allocca?
4:02 Kevin's favorite trends on YouTube
8:20 How generative AI impacts YouTube
17:58 AI is unlocking fan communities
22:23 The rise of Vtubers
27:08 Multilanguage audio
36:28 The loss of monoculture
47:01 Levels of fandom
53:25 Takeaways
57:49 Where to find the report

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

[DieselDucy]

WOW!! THANKS so much for watching me! This has TOTALLY made my day! Youtube has changed my life. All my friends are because of Youtube. Youtube has allowed me to take my passion to the internet and connect with others with similar passions. It has also allowed me to connect and work with fellow autistic people. I have also started a small elevator museum as well! THANKS SO MUCH AGAIN for the shout out! at 04:00

[PresidentsPlayGames]

19:16 I've always listened to Colin and Samir for advice and now they've seen my videos, really came full circle

[AnjuliMack]

Youtube sponsored this video!! WOW guys! Congrats ❤

[SteveHartford]

A YouTube video with YouTubers talking with a YouTube employee about YouTube trends and culture that has a YouTube channel by YouTube on YouTube sponsored by YouTube (on YouTube)

[KPOPJunkee]

Fellow professional fan here haha🤚 Basically covering the KPOP industry for KPOP fans to keep up with everything. Keep up the amazing work guys!

[oRafaNitz]

Hey there, Colin and Samir! Im from Brazil and Im a huge fan of the channel, because I love learning about the creators economy. I was really happy to see you guys mention some brazillian creators a few times in this video! We have hundreds of thousands of big creators here in our country, with millions and millions of followers, but honestly don’t know if they can go “worldwide”, even with dubbed content. I say that because of the “personalization” of content nowadays, and how we receive the content the algorithim already knows we wanna see! But, its always great to imagine this kind of future ❤🇧🇷

[realjulianbanks]

Just hit 1M+ subscribers / 2.5B+ views - thanks for all the advice :)

[CKT_in_JC]

Loved this interview! There were so many fascinating pockets of conversation on this interview. A lot to think about and consider, moving forward. I love the picture you painted of these tight knit communities and the sort of tiers that naturally develop within them. It’s interesting how atomized culture seems to be becoming, yet people find ways to be as connected as ever to others.

[TohirT]

Creators as Curators of content stuck out to me as a throughline in this video. This remind me of a a short story by Harry Harrison, where people developed teleportation technology, and there were millions of teleportation portals around the universe. And overtime the common valuable intel became "codes" to the more unique places one could teleport to.

Creators to me are those "code" holders who would find interesting content and share it with their audience.

[SpencerCornelia]

The variety of recent guests has been really enjoyable to listen to

[TobynJacobs]

22:30 I was so excited to hear Colin and Samir talk about hololive and or people like from Vshojo. But they didn't mention them :(

[mcmaschio]

….. excited for this one … ❤️ Thanks guys 💯

[blurryface]

"Professional Fan" is an interesting perspective, and quite an eye-opener.

[LearnHowtoSign]

I would LOVE to see an option to overlay a sign language interpreter. Toggle it on and off like CC.

Aloud reached out to us about a year ago. We teach American Sign Language and I couldn’t see how overdubbing other spoken languages besides English made sense for us.

[estudematematica]

[27:55] You definitely have to interview Iberê Thenorio, the creator from the "Gas Bottles" video! He's in charge of "Manual do Mundo", one of the largest educational channels in Brazil – almost 18M subs and counting! Can't recommend more, and this would be EPIC!

[leighfeldman]

Much LOVE and APPRECIATION from South Africa!! This encouraged me and excited me even more about starting a channel!

[kaizenTechVideos]

Wow !! 2 uploads by Colin and Samir on the same day !!

[es_fernyy]

My gosh! I SUPER enjoyed the fact that you guys mentioned the k-pop fandom as an economy of sorts! That is how my interest in social media got started actually!!

I was a Kpop tumblr blogger as a teen. As my follower count grew I found myself getting more serious about sharing the news of the group, the latest fanart, fics, and inaccessible content to International fans. Many of my online peers worked hard everyday to write, design, journal, edit, translate commentate and much more. FOR FREE. Just because we enjoyed our prospective roles! Resume worthy skills!

Being a “groupie” had negative implications but I could never be less than utterly amazed at the work, creativity and dedication of the fans. There was notoriety to be gained within the fandom for sure.

[JoshHarmon]

This channel is so valuable. Love what you guys do!

[AirsoftAlfonse]

awesome episode, thanks for uploading!