5 Common Indie Makeup Misconceptions

Hi makeup lovers! Today we’re talking about some common misconception for indie makeup brands and my opinions on why they are wrong. This is definitely an open discussion so I’d love to hear your thoughts.

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F A Q
How old are you?
I'm twenty-three.

What do you film with?
Canon 90D

What's your foundation shade?
• MAC NW10 • BH Cosmetics 201 Ivory • Tarte Porcelain •

Mail?
Amy Gallardo
PO Box 244
Spring Lake, NC 28390

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I N S T A G R A M
@amylovesmakeup
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T W I T T E R
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[AmyLovesMakeup]

Is anyone else as annoyed as I am that I didn’t close one of the drawers behind me? 😂😂

[myafigs]

I personally like lining the pockets of a person vs a corporation

[mooiyrwwtunf]

Clionadh is totally worth the price point, pre order, and wait! Terra Moons would be another. I've missed the last 5 Devinah launches so that the only peeve I kinda have when brands consistently sells out I wish they would have a second launch on hand. But I understand why they can't. When you support small businesses you support they're dreams.

Edit: Also even if a new indie brand launches a product that flops the next one might be a hit. Some are constantly reformulating and taking customers opinions to mind. I'm never harsh when I reach out but I will ask them "what's the best way to use it?" And explain what isn't working for me. They are more open to helping you if approached that way. Just a tip.

[amandawright]

Clindoah can easily teach any person why its worth the wait the moment u open your package up and see the beautiful magical shadows

[wiredayan]

Ballet pink + THAT lipstick!! *chefs kiss*

[LogicandDreams]

Indie brands also can't afford to eat the cost and waste if they overestimate demand and over-produce. If we want them to be ready for their launch days and not overwhelmed by demand, they would need to plan to over-produce a lot of extra product. If Colourpop guesses wrong on that it's no big deal, they can discount the palette to sell it off eventually and eat the loss. But for a one-person show it's a huge cost to eat, not to mention the hidden cost from the time they spent over-producing instead of working on a new, more successful and lucrative launch. I do get frustrated with the constant website shutdowns on indie launch days, but I need to remember to keep this stuff in mind.

What do you think of brands that only post their shipping delay updates on Insta, instead of messaging their paying customers directly? I see that a lot and it's a pet peeve of mine.

[tamrasmith]

Since you mentioned comparing ColourPop to Sydney Grace, I wanted to share my experiences this week with both companies’ customer service. Unfortunately, both companies made mistakes in shipping my recent orders. How they handled the mistakes was very different. First, I ordered a few items from ColourPop, including the Fresh Cut eyeliner set (new pastel set). I had this set in my cart when it launched, but when I clicked to pay, the wait was so long that it had sold out by the time I actually got through the queue. I had to wait for the restock to purchase it. It then took a little over 2 weeks to get my order. This is pretty standard in my experience with ColourPop, pre-COVID-19. They send you an email saying your order shipped, but if you check your tracking, for at least a week, it will say USPS awaiting package. When I opened my package I discovered I had received someone else’s order. My name/address on the outside, and someone else’s name/address on the packing list. I emailed ColourPop. It took 48 business hours to hear from them. I was informed that they would send me a replacement order, but some items, including the Fresh Cut liner set were no longer available. Not only was I upset about having to wait for, hopefully, a third restock, but instead of issuing me a refund, they want to give me a store coupon that will expire in 3 months, has to be used on a single purchase and cannot be used with sale or discount codes! Also they did not refund my sales tax. The email said, “Sorry this happened to you.” Classic corporate don’t assume responsibility speak. I have no guarantee that they will restock the Fresh Cut set within 3 month and if not, what if there is nothing else I want in that time period? I sent a reply but they have not gotten back to me. As for the package I did receive, I don’t have to return it, but it’s a single palette I already own. I’ll give it to a friend. Contrast Sydney Grace, I ordered 2 palettes on Friday. Also shipped by USPS, and I received yesterday(Tuesday). Unfortunately, I only received one palette. I contacted customer service. Received a reply in less than an hour. Immediately apologized and accepted responsibility. Could tell from weight of package that there must have been a mistake. Was incredibly polite. Will be sending my other palette ASAP. Tried the palette I received, Little Marvels. I love it. In the future if something from ColourPop comes to Ulta and I want it, I’ll buy it, but I don’t think I’ll be purchasing directly from ColourPop.

[roseatespoonbillcatherine]

One thing I love about indie brands I love is the reason behind them and personal touches. Like Cheekbone beauty as a Canadian indigenous brand who supports many charities and causes, Menagerie who donates some profits to animal welfare, stuff like that. And just like personal touches in general, like Sydney Grace being named after the two daughters and naming the lip creams after women in their life (and it is an amazing product btw) 😊

[StoneSaysHello]

I think preorders are great, I wish more companies did them tbh. I think it would be really cool to have preorders for resuplies esspically. Because at the restalk people have watched reviews on the palette, seen if it's good, and will know if they really want it, and if you are waiting for a restalk you have to wait two, three, four months anyways. Idk, I just think that would be cool.

[BooksWithJudy]

The reason why I still buy a lot of mainstream is ... the fact that shipping to Europe is sometimes just insanely expensive or not even available.
I AM STILL very unhappy that I cant get Menagerie. I want to try them so bad but they dont ship to my country and they also seem to not ship to PO Boxes because I tried that, they canceled the order without even asking - they just did. And I never got any response back.
I just really wish it was easier to get some indie brands here to Germany.

[aprilmd]

I'm a makeup hoarder and my best shadows come from Indie brands. I absolutely love Sydney Grace!

[tphipps]

I feel like indie producers have more freedom to create -- they don't have to go through the approval process so they are freer to imagine colors and color combinations you don't see in mainstream. I love this aspect best regarding indie brands, but I feel that the larger mainstream brands have science and research behind them, so I feel that buying indie can be riskier from a health and safety perspective -- but I watch a lot of reviews and see what other people say and if they have any irritation or problem, and then purchase. That's why your channel is so important. I've made a lot of purchases based on your reviews. In fact, I just received two z palettes and 24 eye shadows today from Coastal Scents. I created a green/brown palette and a purples palette. Thank you for your great information and for your sensitivity to human kindness. As a life-long Amnesty Intl & human rights advocate, I really appreciate that very much.

[catfacexkillah]

Love that you brought up having patience. So many times we get sticking the quick shipping of bigger brands and forget the small indie brands have much more to personally do and going on. With that being said, even though it is just makeup and I have no problems waiting for it, their customer service does need to be on point when customers have questions about their orders they spend their hard earned money on, they need responses in reasonable times. For the most part, my indie experiences have been my absolute favorites. Which you said right after I unpaused after making the comment, lol

[lovebrittanyannxo]

I’m obsessed with indie makeup now. I don’t even like buying regular pallets because brands like clionah, jd glow, devinah do multi chromes etc so much better ❤️❤️

[christyfielding]

I absolutely love that dresser with all the little drawers behind you! Its adorable I need something like that.

[melodyrecchione]

Paying for shipping is something I had to be ok with. I used to think "omg I will NEVER pay for shipping" but knowing the background of a brand helps me try to be ok with it.

[imaginarycosmetics]

I don't think indie makeup is expensive, I only buy singles and usually indie singles range from $4-$8 (except multichromes of course) which is a totally reasonable price, especially if compared to some high-end brands that offer singles.

[branwynnemay]

In my experience of makeup now, I would much rather wait for a preorder and have a couple expensive, incredible shadows from Clionadh, for example, than go buy a mainstream palette that’s just “good.” I love this video, Amy!

[_Shawne]

Thanks to you Amy, I’m more versed in indie brands than I was even a year ago. One of my favorites is Terra Moons Cosmetics! They’re located about and hour and a half from where I live, so it also feels like I’m supporting a local business as well. At first I didn’t understand the pre-order process, like why do I have to order a month before it ships? But I understand they are small and don’t want to be sitting on a bunch of extra product. It’s actually a smart business model if your customers can be patient. Sydney Grace is another favorite of mine, and their palettes are kinda pricey, but the quality is incredible! I would rather purchase from an indie brand and support them instead of larger companies.

[kaleahmarie]

Most mainstream makeup brands process their makeup through machines and are always trying to find ways to spend less money and do things more conveniently when it comes to creating and packaging their products. And I think that has a lot to do with the demand from all their consumers. They don’t have the time to make the products the best they could be like smaller indie brands do.