Organizational Communication - Communication Skills (Lecture 7)

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Organizational Communication - Communication Skills (Lecture 7)
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Communications:
*The process or act of communicating.
*Occurs when you send or receive messages and when you assign meaning to another person’s signals.

What is an Organization?
*A social unit of people, systematically structured and managed to meet a need or to pursue collective goals on a continuing basis
*All organizations have a management structure that determines relationships between functions and positions, and subdivides and delegates roles, responsibilities, and authority to carry out defined tasks
*Interdependence as well as with external environment
*Dynamic systems in which individuals engage in collective efforts for goal accomplishment

Organizations possess five critical features:
Two or more people
Goals
Coordinating activity
Structure
Environmental embedded

Organizational communication is needed for:
Exchanging information
Exchanging options
Making plans and proposals
Reaching agreement
Executing decisions
Sending and fulfilling orders
Conducting sales

Types of Organizational Communication:
Internal Communication
External Communication

1.Internal Communication:

*Within an organization

*May be informal or a formal or department providing communication in various forms to employees

*Vital mean of addressing organizational concerns

*Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover

2. External Communication:
*It is the communication with people outside the company

*Supervisors communicate with sources outside the organization, such as vendors and customers

*It leads to better:
Sales volume
Public credibility
Operational efficiency
Company profits

*It should improve:
Overall performance
Public goodwill
Corporate image

*Ultimately, it helps to achieve:
Organizational goals
Customer satisfaction

Directions of Communication in an Organization:
Upward communication
Downward communication
Horizontal communication
Vertical communication
Diagonal communication