Introducing Stephen's New Lifestyle Brand

Stephen isn't just a celebrity, he's a brand. Which means it's high time he launched his own line of expensive, random things.

Watch The Late Show with Steven Colbert weeknights, starting September 8th, at 11:35 AM ET/10:35 PM CT. Only on CBS.

[greg.sym.]

How have more people not watched this? This is way better than the stuff with which Fallon bombards the internet!

[populousmass]

Colbert is nailing it in all aspects of late night! He gets a mix of guests, Politicians, Anthropologists, Celebrities, Comedians and actually asks them thoughtful questions. His monologues are laugh out loud funny, and these skits are comedic gold. I knew he would do well, but this is truly top shelf entertainment.

[JimmyKingster]

Stephen is already up there with Conan at the top in my opinion. Such a brilliant mind and comedian!

[AnnReginald]

"A Covetton exclusive: this one-of-a-kind antique designer sofa lovingly reclaimed from an artisanal curb in Brooklyn." XD

[DxFlash]

That's the most courageus bit I've ever seen in a late night talk show...
I mean, criticizing celebrities!? Does he want to have a show with no guests?

[Nihilist_Porcupine]

"... luxury items, hand selected jewelry, and the illusion of free time"

Hit the nail on the head there. "The illusion of free time" has been used to sell everything recently. Probably because people are overworked and underpaid. But really, if you buy that set of candles, or that yogurt, you'll find yourself with all of the time in the world!

And people say that they aren't manipulated by advertisements.

[eyeizarandummugga]

Stephen you beautiful man you still got it.

[LauraNeuzeth]

I definitely want that reclaimed couch, it looks vintage AF.

[robertpersons]

Colbert's words are golden. The point he makes is so true.

[carschmn]

"These beautiful hand touched suede coasters". Ha!

[smashingpumpkin]

YES!!!! Stephen you had me crying, this was too funny!

[greenmarcosu]

I really want his shirt, jacket, and pants though.

[bowlofrice]

"It's decorated with it's original hand lettered folk art!"
You are TOO KIND Stephen!

[Kevo]

This segment is so on point on criticizing celebrities who start to treat themselves as a brand it's quite astonishing. Reminds me when Kayne charged $120 for a plan white t-shirt just because it was sold by him.

[discoverednotcreated]

God bless his heart! Got a really good chuckle out of that. I have a feeling that even without his on screen persona, Stephen's a man of integrity -- that's why people love him.

[SushantThapaliya]

*Parmesan Absinthe*.. Am I the only one who's wondering what that'll taste like? Haha

[Farpafraf]

He looks like Colin Firth in Kingsman.

[rohittota]

I don't think I've laughed this much at any other late night TV show segment. Stephen is a national treasure!

[zackmcclean]

God bless you, Stephen Colbert. You are a funny bastard.

[TheAmoore]

I lost it when he blew out the candle of Parmesan absinthe...LOL!!!!