The Story of Taco Bell Restaurant

Taco Bell, founded by Glen Bell in 1962 in Downey, California, initially started as a hot dog stand before Bell pivoted to tacos, inspired by the nearby Mexican restaurants. By 1964, Bell opened the first Taco Bell restaurant in the same location, introducing his signature crispy-shell tacos. The chain rapidly expanded across the United States, pioneering the concept of fast-food Mexican cuisine. In 1978, PepsiCo acquired Taco Bell, marking the beginning of a series of corporate ownership changes. Throughout its history, Taco Bell has been known for its innovative menu items, including the introduction of the Crunchwrap Supreme and Doritos Locos Tacos, which have garnered widespread popularity and contributed to the brand's continued success in the fast-food industry.

00:26 - The history of Tacos
01:33 - where does the word taco come from?
02:41 - how the Taco came to the USA
04:00 - The story of Taco Bell
05:05 - The first Taco Bell
05:54 - When Taco Bell went mainstream
07:28 - Taco Bella space station stunt
07:41 - Mtn a dew Baja Blast
0751 - Taco Bell in Major League Baseball (Steal a base, steal a taco)
08:31 - Taco Bell / Frito Lay “Doritos Locos Tacos”
08:56 - Taco Bell’s Breakfast menu
09:21 - Taco Bell “Nacho Fries”
09:51 - Taco Bell’s secret menu
10:36 - How Taco Bell gives back to the community
11:36 - What happened to the first Taco Bell location?
12:22 - Taco Bell’s marketing story

» CREDIT
Produced and hosted by the Socash Family
Edit: Matthew Lacey
Script by Dillan Aultimate

» NOTICE
Some images may be used for illustrative purposes only - always reflecting the accurate time frame and content. Events of factual error / mispronounced word/spelling mistakes - retractions will be published in this section.

Copyright ©️ EAT'S HISTORY. All rights reserved.

#EatsHistory #RyanSocash #TacoBellHistory #FastFoodOrigins #TacoBellEvolution

[jerrodbungled]

I don't remember cheeto burritos but fritos burritos need to come back, those were great!

[Danlandia]

I remember going to one of the old mission style restaurants in Portland in the late 70’s. It had two cement block picnic tables on the side with a gas fire pit. It was so fun as kids to sit by the fire and eat tacos.

[turquoise]

Taco Bell tacos were my mom's favorite fast food. She generally had them every week. My son would take them to her til the end, even when she was in Hospice. Literally her last meal was a taco. RIP Mom 😇

[avnostlga]

Nice. One addition, you forgot Border Bell. Taco Bells attempt at a more upscale restaurant in 1997. It had a unique menu. There were only a few pilot stores. One was in my hometown. While it failed, its Border Sauce lived on for a number of years.

[detroitredneckdetroitredne]

Thank you for taking us on your adventure through history and time

[Old_Foxy_Grandpa]

Tricon Global Restaurants (Taco Bell, KFC and Pizza Hut) was a spinoff of Pepsico. Then Tricon bought A&W and Habit Grill. All these restaurants serve Peplico products.

[detroitredneckdetroitredne]

Growing up in a small town in Michigan. We had authentic well. What we thought was authentic mexican cuisine growing up we had fried Corn tortillas With pork and beans on the tortilla .😂😂😂😂 We were poor we thought that was real Mexican tacos.
Thanks for the flashback brother. Hello for romulus michigan 😂😂😂😂

[zanabandgirl]

they always killed it somehow. love these vids theyre super interesting!

[HughJanus-oe]

10:14 you’re intentionally messing with people on these pronunciations right?

[lonnybush]

To expensive now a day. My last order was 1 taco Supreme 1 chicken quesadilla. $15.00.😮

[djr]

What about Taco Bell winning the Fast Food wars in Demolition Man. Then changing the logo to be closer to the movie.

[angelinacamacho]

Mexico: am i a joke to you?

Tacobell: ummm....yeah?

[brendakrieger]

Yum! I'll take an order of Doritos supreme tacos and a Baja Blast🌮🌮🌮🥤

[RetroEli]

Taco Bell's good but I like Del Taco more, great video Ryan

[LadySekhmet-Returns]

It must be me Anxiety....walked into Taxo Bell 😢 didn't even look at me the lady behind me Grandma 😭😭😭....soft shell tacos 10 minutes....manager moving tables around still waiting Staff talking ignores me

[Arthur-rfhi]

Should talk about the severe decline in food quality over the past 20 years!!

[SpendLoudNite]

Now, do the better taco place... Del Taco! Far and away, the better spot!

[kmore]

Nahuatl is a "group"? I've always known it as a language...

[JM-wubh]

The narrator just called tortillas, "tortilas." Two Ls make a y sound

[alicemorrison]

I take -1 damage every time you pronounce the L's in torilla