Intel's New Naming Scheme - Drops the i, Adds Ultra!!!

Intel has announced a major naming change for its up coming Meteor Lake processors. Goodbye to Core i3/i5/i7/i9. Hello to Core 3/5/7/9! Plus it has added a new category of processor, the "Ultra" line, starting with the Intel Core Ultra 5.
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#garyexplains

[DanCreaMundos]

The fact that a video is needed to explain Intel's new naming kinda answers your question right there at the end of the video

[BenWillock]

I expect the "Ultra" to be abbreviated to U5, U7, U9 pretty much immediately within the press & community, so it kind of beats the point.

[androidios]

I really don’t like that they are dropping generation from the box. Generation is such an important number.

[Andrew-]

This simplifies and clarifies bugger all.

[johnnyvvlog]

This looks like intentionally making it more difficult to see how far behind they’re getting.

[arniejonassen]

I think one of the main reasons for the change is simply to make more money. Now they can up the price of the Ultra series because there are so many different SKUs that most people will see the word Ultra and think they have to buy that. It's all about making more money in the end than it is about simplifying anything. Most of us have been around long enough to realize this.

[mannkeithc]

At this stage in the game, Intel's new naming scheme seems to be more about taking the focus away that they are still falling behind with technology advances needed to compete with the likes of TMSC. Improving integrated graphics, adding dedicated AI support and chiplet design approach are all important steps forwards, but their solution to matching competitor's processor performance improvement still appears to be throw more power (Watts) at the problem. I wonder if the CISC architecture can ever compete with ARM / Apple RISC architecture with regards performance per watt.

[anthonyshort]

Dropped Apple’s ‘i’ to avoid confusion, then introduced “Ultra”?

[amaljoe]

The numbering was the only confusing part of their naming....and they just removed just the i 🤦🤦

[DavidAlsh]

"My Intel Core 3 has 4 cores" yep, good job very clear 🤣

[binoymathew]

So...they removed the "i" which was the biggest problem. Glad that's sorted out. 🥴

[guiorgy]

Disappointed they didn't go for the "Super Duper Hyper Ultra Mega (And Beyond)™" branding

[Somelucky]

Sounds like Apple Silicon put a bug in Intel's Marketing Department.

[OGkushx]

Just got a new laptop with core 7 150u runs smooth like butter. Very satisfied 👍🔥

[peterbennet]

Parkinson's Law ("Work expands to fill the time available") in action once again. Intel marketing clearly have nothing better to do.

[daveac]

Well that's as clear as going from iMud - to Muddier ;-)

[Archer_Legend]

I think that 2 the E-cores inside the SOC tile are the most interesting ones, Meteor Lake should have amazing idle efficiency by turning off the core tile completely.

[treelibrarian]

If, as I suspect, Intel's CPU capabilities lineup is going to massively diversify with the introduction of tiling, the Core/Ultra differences will make a lot of sense. A Core 5 will have the same base CPU specs as the Ultra 5, the Core 7 as the Ultra 7, but the Ultra version will have different additional tiles giving it greater capabilities eg. high end iGPU, NPU, more/faster IO/memory busses, and the suspected HUGE L4 cache in the base tile. And of course you can expect the CPU tile to be a higher binned version in the ultra too.

[give_me_my_nick_back]

in the end it won't change how each chip works, you will need to waste a lot more time comparing different options when buying but it is a big win for the retailers, it is gonna make it much easier to make people buy some crappy option with good profit margins or push unsold last generation notebooks just dodging the topic it's a last gen.

[whothefoxcares]

America made great cars in the 1950's that can go fast and work fine with no smog control.
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