Intel Is Killing The Core i7

Learn about Intel's new naming scheme for their CPUs, including "Core Ultra".

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[SplurginSergeon]

"We realized our branding was only clear to techies, so we've decided to change it so now it's confusing to everyone! #Equality"

[MrWillypanda]

The 13th generation is older than the 14th generation. Sounds pretty clear to me.... 3<5<7 also sounds easier to understand as well. Seems to me the purpose is to mislead customers into buying product from segments previously not selling well

[israeldelamoblas]

The ones who did't understood the old reference system won't be able to understand the new system either, they never cared anyways. The ones who undestood it will find it pointless.

[MetalFolf]

The new naming scheme is more confusing, we all got used to "Higher number means more performance" metric xD

[illustriouschin]

The goal is not simplicity, it is obfuscation so they can confused people into buying older gen products. Everyone does it and pretends like they don't.

[TimEarlyNet]

Hiding the generation in the 'small print' will make selling prev-gen chips easier.

[Sizukun]

I assume someone in marketing ran out of productive things to do and decided to make their naming scheme worse so it secures their job for the next 10 years fixing it.

[oooppiikkk]

There was a time where 3 was workspace, 5 was middle ground, 7 was gaming. Now there are going to be gaming comparisons between core 7 and ultra 5, ect ect.

[silvenimoy]

They must have hired someone from the USB naming department…

[vellocx]

the amount of times when I ask what CPU someone has I get "an i7" or "ryzen 7" as an answer is insane. When telling them their CPU is 10 years old and they should upgrade they still go ".. but it's an i7 though isn't that good??"

[Kaienhere]

This is as confusing as the rebranding of usb speeds standard

[brianfritz]

Having worked at Intel, this cements my opinion of their marketing group. They had a system that at least i3, then i5, then i7, was good better best. But then they started selling multiple generations at the same time, resulting in sometimes an i5 being as good or better than previous gen i7. So they added gen numbers and i9, because more versions make the whole, Sears good better best model clearer? So now they'll drop the gen numbers, and the i's... now giving us 6 categories, with the line between where core and core ultra begin to overlap, totally unclear to users, as yes, marketing is really doing great now!? Perhaps if marketing actually started pushing features customers cared about, rather than worrying about tartan plaid's, little i's, and core vs core ultra... they might do better, but alas, like so many groups at Intel, the company would be best served by dropping 70% of marketing! Then they could reduce the price of their chips a bit, and be more competitive! Perhaps they could publish some performance metrics... Oh God... they couldn't do that. They wouldn't want to promise any specific performance, everything must be totally fluid so customers can never know what they might get! Oh, I understand the reason, they had to make this as clear as they have the USB spec versions! Yes, in that they have succeeded... if you can call that success.

[richardj]

The obscurity helps retailers sell computers to the less inclined.

[shawn]

i3 = intel peasant
i5 = intel noble
i7 = intel king
i9 = intel emperor
Xeon = intel farmer

[PotentialEnder]

I feel like I'm even more confused since watching the video.

[adonian]

This is a hell of a lot more confusing. I’ve been building computers since 486 days.

[dimancor]

It was such a great and understandable naming, why would they kill it?

[dogbear]

1:49 DO NOT BUY THE PAPER LIKE it destroyed my apple pencil

[energistics]

On multiple occasions I advertised Samsung Phones for their simple naming pattern. I don't understand why other companies wouldn't include the release year in their lineups.

[GYTCommnts]

- Intel Server
- Intel Desktop (Gamer / Office)
- Intel Mobile
- Intel Basic (ex Celeron)

And the numbers you want of each edition.
(ex: Intel Desktop Gamer 1, 2, 3... Higher the number, more power, and then may be letters for different characteristics).

There, I fixed it.