👉 Facebook Ads For Authors 2022 - Detailed Ad Creation Tutorial 😎

Comprehensive tutorial on Facebook Ads for authors looking to scale up and sell more books.

00:00 The #1 Reason Why Most Facebook Ads Fail
03:50 Building Your First Ad
08:10 Three-Level Structure of Facebook Campaigns
14:22 Training Facebook's AI to find the right readers
28:29 The hidden targeting settings which will make or break your ads
55:00 Creating images to grab attention
1:05:22 Writing ad text which will close the sale

[louiovino]

Thanks David. Quick question: I always put the CTA in the "headline" section, right next to the button. Do you think it works better in the "primary text?" Do you have data showing higher read-through in that text section?

[ngomediaLIVE]

Love the mention, right at the start, that you're beginning to hate the gatekeeping behind $1, 000 courses. I'm getting so tired of that too! Thanks so much for this video!

[janekalmes]

David, you're the greatest. What would we do without you?

[trishamessmer]

Absolutely *brilliant*. As an old (literally) software trainer, I find your teaching approach top notch (as always). Clear, concise, with bits of humor to keep me entertained while I learn. I've dabbled in FB ads once or twice (without much luck) and am willing and ready to take the dive again thanks to your guidance. It's also very appreciated that you do this as a service for other authors rather than teasing us with a bit of info until we fork over some money for the "real goods."

[MuzMURRAY]

Hi Dave, it's really great of you to share this with us impoverished authors, who can't keep forking out for expensive courses that are never as valuable as what you show us. Thanks again.

[nickholmeshistorian]

David Gaughran is the absolute best for indie marketing advice by miles! This is a superb video far better than any other resource on Facebook book marketing. Thank you David!

[microwave]

Great tutorial, very engaging and thorough! Of course, as I watch this in July 2024, Facebook has changed the ad creation process from the screens as shown, but your explanations make it easy to navigate their new system. Thank you!

[adaddinsane]

Just to say that last week (because my AMZ ads had crashed, my fault), I implemented this. And it was worked exactly as stated.

To be fair, I already knew I had a very saleable product (completed dragon series) and good graphics, but just creating one ad this has been going insanely well on a £7.50/day budget. In one week, before the readthrough has really begun to build up, I have an ROI of about 200%.

As a techie who's done work on machine learning, I understand what's going on at a deeper level, which is gratifying but not required for success.

[holistickezdravi]

This is perfect tutorial. Now I can be 100% sure some books are impossible to sell on Facebook.

[briancolella]

Fantastic video! Thanks so much for the great tutorial!

[alicevonkannon]

I don't know any great Celtic blessings, so just God bless you! I've been ready for days, all ducks in a row, to pull the switch on my first FB ads, terrified to go in and do it, scared over these new targeting rules. I'm in the Mark Dawson thing, and we're trying to help each other on our FB site, but all of us are feeling a bit lost. You're my favorite teacher of all time, I love all your Youtubes, not to mention your historical novels. Thank you, so much.

[agathachristieisntanauthor]

This was superb. Just what I needed. Thank you.

[savoryadventures]

Very easy to follow, but yet comprehensive. Finally, a video that doesn't claim to know the "only way to do it"! It's a detailed thought-provoking tutorial. Thanks!

[dr.sapienza]

Spent months watching countless video tutorials on FB ads for my upcoming book. This is the first one that finally made the process clear to me. Excellent. Thank you.

[juditha.barrett]

FINALLY! I have a map and can start my journey to fb ads with confidence! Thank you, David.

[marshalhunter]

Been trying to figure out FB ads for way too long. Your video is a lifesaver. Kudos!

[jonathanfesmiresteampunkau]

Thank you, David! I set up my first ad along with your video, and I'm getting sales. In fact, so far today, I've almost made my budget back in sales.

[motoeric]

I followed your walk-through for a crime thriller and my cpr is .16, which I'm very happy with. Thanks for the help!

[magdamoller]

Thanks for this! I'm finally going to learn my adds👏

[dixiejohnson]

Ad running for 2 days so far and I am getting book sales! Thanks so much, you are great!