Facebook Ads For Authors | Part One: Setting Up Your Ad

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I'm taking the plunge! To promote my Kindle Vella series, I've started using Facebook Ads and I want to share what I've learned with you.
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Have you run Facebook Ads? What's been your experience?

authorjmceli
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thanks and like your explaination with soft music.

summerday
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Excellent walkthrough. I'm scheduled for a March run of Facebook ads and this helped me to cross my t's and dot my i's.

RunningWrite
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I'm definitely interested in seeing your follow-up video. I've been thinking of running some FB ads for my Vella but I want to hear other people's experiences first.

tyrusdoraneko
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Hi JM, I've followed your set up exactly, however mine says landing page views and not clicks, do you know what I've done wrong please?

tracytraynor
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I’ve done a small experiment with Facebook ads before but it didn’t really do anything!

EmmaBennetAuthor
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You definitely don't have to create a product page for every book to run ads. I've ran dozens of ads for over a dozen books and have zero product pages. Is it that you are trying to run ads from a personal profile instead of a business page?

gray_mara
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I try to promote my book on amazon by giving the link to the website, but the ad gets rejected. Looks like facebook does not want to promote anything on amazon. Face book ads are cheaper. If i try to directly sell on amazon, it is very costly. I think finally, none of these guys want to help the small guys!

Zmantra