20Books Vegas 2022 Day 3 - Another Look at Facebook Ads by a Multi-Six-Figure Author

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Another Look at Facebook Ads by a Multi-Six-Figure Author

Keyword: Business

Speaker: Melissa Storm

Description: So you understand the basic mechanics of setting up ads, but you know your ads could be performing better. Chances are you’re making one of these ten mistakes. Knowing how to spot (and correct) these oversights can take your Facebook ads from blah to bling. Join New York Times bestselling author and Novel Publicity CEO Melissa Storm as she dives deep into what’s working for ads right now. This session is intended for intermediate to advanced advertisers.
Disclaimer: The views of 20Books Vegas 2022 guest speakers are their views alone and do not represent the views of 20Booksto50k(R) or the conference or the conference organizers.

Bio: Melissa Storm
Melissa Storm is an industry veteran with more than 12 years experience under her belt. She currently juggles four active pen names (including Molly Fitz and SK Reign) and also serves as CEO and lead Facebook ads consultant for Novel Publicity. Her client list includes multiple NYT and Amazon top 100 bestselling authors in a variety of genres. Melissa has a particular fondness for #whychoose, lives in Alaska, and really likes cats.

Read Craig Martelle's Successful Indie Author series:

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20BooksTo50K is helping you to help yourself on your author journey.

Download your copy of the 20Books Vegas 2022: Checklist for Success spreadsheet and record your progress through the 20Books Vegas 2022 conference videos.


The videos are grouped into Leadership, Craft of Writing, Panels, and a few variations of Business and Marketing.

Column B has the 20Books Vegas 2022 videos, along with the links in column C.

Columns F and G have the End Card videos attached to the end of each Column B video. These are also from 20Books Vegas 2022, so you can keep moving forward with ease.

Columns J and K are the Info Card videos embedded in each of the videos in column B. These videos are from previous conferences, mainly 20Books Vegas 2021, but also 20Books Vegas 2019.

Tick off each video you watch to record your journey up your own self-publishing mountain.

Remember to hit Subscribe on the 20BooksTo50K YouTube channel to see more from Craig Martelle and the 20Books team.

[anthonywritesfantasy]

Best video for author ads ever! I love the step by step, the detail, and honestly the transparency. So refreshing.

[paulmahoney]

Thanks, Melissa. This is such a great talk. I think I am going to have to watch again.

[unusualfinds]

hi is there any videos that show your screen? and when you say cut out the ad can you just click to off the ones that are not converting or should you duplicate and start a new ad and turning it off that way?